• Marketing Strategies

    Location Based Marketing Playbook + Examples

    Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile

    Written by: Subharun Mukherjee
    Published on: 05 Jun, 2018
    Marketing Strategies

    Seamless Asia 2018: Omnichannel Marketing in Southeast Asia

    Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible

    Written by: Mrinal Parekh
    Published on: 08 May, 2018
    Marketing Strategies

    Omni Channel Marketing Plan Defined: 4 Strategic Ingredients

    If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile

    Written by: Shivkumar M
    Published on: 26 Apr, 2018
    Marketing Strategies

    The IPL, 2018: How Brands are Preparing for the Battle, On and Off the Field

    The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich

    Written by: Subharun Mukherjee
    Published on: 05 Apr, 2018
    Marketing Strategies

    Why Omnichannel Marketing Isn’t Just for Retail and B2C Brands Anymore

    Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.

    Written by: Shivkumar M
    Published on: 03 Apr, 2018
    Marketing Strategies

    A Recap of CleverTap’s GrowthHackers AMA

    On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

    Written by: Mrinal Parekh
    Published on: 09 Jan, 2018
    Marketing Strategies

    CleverTap Recap: Digital Marketing Indonesia, 2017 – A Must-Attend Event for Mobile Marketers

    The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration

    Written by: Mrinal Parekh
    Published on: 14 Dec, 2017
    Marketing Strategies

    4 Travel App Awareness and Acquisition Strategies for a Smooth Sail

    No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -

    Written by: Mrinal Parekh
    Published on: 19 Oct, 2017
    Marketing Strategies

    The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

    When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

    Written by: Subharun Mukherjee
    Published on: 26 Sep, 2017
    Marketing Strategies

    Now Send Different Message Copy Under the Same Push Campaign

    Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of

    Written by: Subharun Mukherjee
    Published on: 05 Sep, 2017
    Marketing Strategies

    How to Add Emojis to Your Website

    Grab your phone and look at the last few text messages you have sent and received. I bet there were

    Written by: Shivkumar M
    Published on: 10 Aug, 2017
    Marketing Strategies

    Top 5 Benefits of Deep Linking

    For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

    Written by: Mrinal Parekh
    Published on: 08 Aug, 2017

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