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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
In today’s era of personalized marketing, a marketer is lost without rich customer data. But what many marketers forget while
You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and
What does a successful business look like? It means more than revenue and brand recognition. It means staying power: through
With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to
A matter of weeks ago, the world was a very different place. The global economy was at historic highs and
You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such
Imagine this: you’re sitting in the doctor’s office for your annual physical. The doctor comes in with his clipboard, makes
Why do we need experiments? Experiments play an important role to test theories and provide the basis for scientific knowledge.
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
Analytics are key to app success. They help you understand who your users are and what they want from your
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