Customer Engagement

9 Actionable Customer Experience Metrics to Boost User Retention

It’s no secret the success of an app is heavily dependent on the user experience.  Everything from app store ranking,

Written by: Subharun Mukherjee
Published on: 06 Aug, 2019
Customer Engagement

Growth Hacking for Ecommerce Apps: 6 Strategies to Improve User Engagement

With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s

Written by: Tanushree Shenvi
Published on: 31 Jul, 2019
Customer Engagement

First-Time User Experience: How to Keep New App Users Coming Back

It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6

Written by: Subharun Mukherjee
Published on: 18 Jul, 2019
Customer Engagement

How to Improve Your UX Using Task Analysis

There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to

Written by: Shivkumar M
Published on: 27 Jun, 2019
Customer Engagement

Harness the Potential of FOMO in Your Marketing Approach

One more day before this offer expires! Have you done the latest X challenge? Time left for this deal: 02

Written by: Shivkumar M
Published on: 20 Jun, 2019
Customer Engagement

Microinteractions for Meaningful Moments in UX Design

The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to

Written by: Subharun Mukherjee
Published on: 18 Jun, 2019
Customer Engagement

21 Value Proposition Examples and Takeaways From Billion Dollar Companies

How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool

Written by: Subharun Mukherjee
Published on: 16 Apr, 2019
Customer Engagement

Aha Moment Magic For Your Users to ‘Get It’

A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no

Written by: Subharun Mukherjee
Published on: 02 Apr, 2019
Customer Engagement

Customer Experience: Tools to Build Outstanding Experiences

We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts

Written by: Shivkumar M
Published on: 21 Mar, 2019
Customer Engagement

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Written by: Sunil Thomas
Published on: 20 Mar, 2019
Customer Engagement

Power User Curve For Mobile Marketing Superheroes

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

Written by: Subharun Mukherjee
Published on: 13 Mar, 2019
Customer Engagement

User Experience Optimization: Process and Techniques for Continuous App Improvement

We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of

Written by: Shivkumar M
Published on: 07 Mar, 2019

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