Customer Engagement

The 4 Pillars of Customer Retention

In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining

Written by: Shivkumar M
Published on: 29 Aug, 2019
Customer Engagement

Rewarded Video Ads: The Ticket to Higher Retention and Revenue

Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to

Written by: Shivkumar M
Published on: 27 Aug, 2019
Customer Engagement

Acknowledgment-Interest-Conversion: A New Way to Measure Engagement

At CleverTap, we're big on mobile engagement. But what does "mobile engagement" really mean? On a superficial level, you could

Written by: Subharun Mukherjee
Published on: 21 Aug, 2019
Customer Engagement

How to Ruin Your Mobile App: Worry About Customer Retention Tomorrow

Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack

Written by: Shivkumar M
Published on: 15 Aug, 2019
Customer Engagement

Using Emotional Branding Effectively

It’s basically mind control.  Everything from your icon, design, and user experience can be optimized through emotional branding to establish

Written by: Subharun Mukherjee
Published on: 13 Aug, 2019
Customer Engagement

User Acquisition Starts with Retention

We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth.  From a sheer

Written by: Shivkumar M
Published on: 08 Aug, 2019
Customer Engagement

9 Actionable Customer Experience Metrics to Boost User Retention

It’s no secret the success of an app is heavily dependent on the user experience.  Everything from app store ranking,

Written by: Subharun Mukherjee
Published on: 06 Aug, 2019
Customer Engagement

Growth Hacking for Ecommerce Apps: 6 Strategies to Improve User Engagement

With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s

Written by: Tanushree Shenvi
Published on: 31 Jul, 2019
Customer Engagement

First-Time User Experience: How to Keep New App Users Coming Back

It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6

Written by: Subharun Mukherjee
Published on: 18 Jul, 2019
Customer Engagement

How to Improve Your UX Using Task Analysis

There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to

Written by: Shivkumar M
Published on: 27 Jun, 2019
Customer Engagement

Microinteractions for Meaningful Moments in UX Design

The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to

Written by: Subharun Mukherjee
Published on: 18 Jun, 2019
Customer Engagement

21 Value Proposition Examples and Takeaways From Billion Dollar Companies

How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool

Written by: Subharun Mukherjee
Published on: 16 Apr, 2019

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