Customer Engagement

Segmentation: Key Success Metrics for Tracking App Engagement

What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users

Written by: Mrinal Parekh
Published on: 23 Jun, 2016
Customer Engagement

What are the best metrics for measuring B2C user engagement

What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?

Written by: Mrinal Parekh
Published on: 08 Jun, 2016
Customer Engagement

How to treat missing values in your data : Part I

One of most excruciating pain points during Data Exploration and Preparation stage of an Analytics project are missing values. How

Written by: Jacob Joseph
Published on: 22 Mar, 2016
Customer Engagement

The top ten apps for women in India

Women play various roles in their lives and have a lot to accomplish on a daily basis. They face several

Written by: Anjali Jain
Published on: 21 Mar, 2016
Customer Engagement

Divide, Bucket and Rule – Mobile engagement and growth retention strategy

Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to

Written by: Shivkumar M
Published on: 15 Mar, 2016
Customer Engagement

How to increase mobile engagement by building personalized app experiences

The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have

Written by: Shivkumar M
Published on: 07 Mar, 2016
Customer Engagement

Triggered messaging based on user activity

Messaging your users at some arbitrary date or time  rarely leads to a compelling experience. That's why we let you

Written by: Shivkumar M
Published on: 15 Feb, 2016
Customer Engagement

The future of mobile marketing and app engagement

Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for

Written by: Mrinal Parekh
Published on: 01 Feb, 2016
Customer Engagement

What’s New: Hyper Local Geo-Targeting

With Geo-Radius Targeting, you can identify and message users based on their proximity to a specific address. This is great for

Written by: Shivkumar M
Published on: 25 Jan, 2016
Customer Engagement

Tips for Driving App Engagement and Brand Loyalty

In the deep ocean, that is the app store of today, millions of apps are constantly battling it out to

Written by: Shivkumar M
Published on: 22 Jan, 2016
Customer Engagement

Startup Innovator Series: Shootly a new app that helps you hire photographers on-demand

 Shootly, an app for finding professional photographers and dronographers, on demand, is one of LA’s standout new startups. The company launched

Written by: Shivkumar M
Published on: 02 Jan, 2016
Customer Engagement

The rise of mobile dating apps and the digital love connection

Looking for someone special at college, work or elsewhere is a thing of the past, now is the era of

Written by: Anjali Jain
Published on: 13 Oct, 2015

Please enter a valid work email

Smiling Woman Holding Phone