Customer Engagement

Key mobile engagement metrics every product manager should track

Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora

Written by: CleverTap
Published on: 07 Sep, 2016
Customer Engagement

Using Behavioral Segmentation for Analytics

What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple

Written by: Shivkumar M
Published on: 24 Aug, 2016
Customer Engagement

How to measure user engagement metrics for travel apps like AirBnB

What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered

Written by: Mrinal Parekh
Published on: 23 Aug, 2016
Customer Engagement

Core events & key analytics you should track for your mobile app

What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on

Written by: Shivkumar M
Published on: 10 Aug, 2016
Customer Engagement

Segmentation: Key Success Metrics for Tracking App Engagement

What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users

Written by: Mrinal Parekh
Published on: 23 Jun, 2016
Customer Engagement

What are the best metrics for measuring B2C user engagement

What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?

Written by: Mrinal Parekh
Published on: 08 Jun, 2016
Customer Engagement

How to treat missing values in your data : Part I

One of most excruciating pain points during Data Exploration and Preparation stage of an Analytics project are missing values. How

Written by: Jacob Joseph
Published on: 22 Mar, 2016
Customer Engagement

The top ten apps for women in India

Women play various roles in their lives and have a lot to accomplish on a daily basis. They face several

Written by: Anjali Jain
Published on: 21 Mar, 2016
Customer Engagement

Divide, Bucket and Rule – Mobile engagement and growth retention strategy

Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to

Written by: Shivkumar M
Published on: 15 Mar, 2016
Customer Engagement

How to increase mobile engagement by building personalized app experiences

The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have

Written by: Shivkumar M
Published on: 07 Mar, 2016
Customer Engagement

Triggered messaging based on user activity

Messaging your users at some arbitrary date or time  rarely leads to a compelling experience. That's why we let you

Written by: Shivkumar M
Published on: 15 Feb, 2016
Customer Engagement

The future of mobile marketing and app engagement

Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for

Written by: Mrinal Parekh
Published on: 01 Feb, 2016

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