Customer Engagement

How to Design Scientific Experiments That Help Mobile App Retention

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

Written by: Subharun Mukherjee
Published on: 12 Dec, 2017
Customer Engagement

The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

Written by: Subharun Mukherjee
Published on: 26 Sep, 2017
Customer Engagement

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
Customer Engagement

The Netflix Model: Personalization Insights

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

Written by: Subharun Mukherjee
Published on: 31 Aug, 2017
Customer Engagement

What Makes Memrise 2017’s Best App on Google Play Store?

Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands

Written by: Subharun Mukherjee
Published on: 22 Aug, 2017
Customer Engagement

Accomplishing a Mission – Customer Success

It has been exactly a year since I have been working as a Customer Success Manager at CleverTap. The year

Written by: Supreet
Published on: 14 Aug, 2017
Customer Engagement

How to Add Emojis to Your Website

Grab your phone and look at the last few text messages you have sent and received. I bet there were

Written by: Shivkumar M
Published on: 10 Aug, 2017
Customer Engagement

Top 5 Benefits of Deep Linking

For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

Written by: Mrinal Parekh
Published on: 08 Aug, 2017
Customer Engagement

Here’s How Quran Academy Increased App User Conversions Using CleverTap

I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming

Written by: Shivkumar M
Published on: 18 Jul, 2017
Customer Engagement

Understanding why rich user profiles work and what makes them so powerful

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Written by: Shivkumar M
Published on: 15 Jun, 2017
Customer Engagement

6 Ways to segment your app audience to increase engagement

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

Written by: Subharun Mukherjee
Published on: 01 Jun, 2017
Customer Engagement

How to Crack the Mobile App User Engagement Code

If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the

Written by: Subharun Mukherjee
Published on: 11 May, 2017

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