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Learn about customer engagement tactics that drive retention, loyalty, and revenue growth.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,
When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it
Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have
When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The
Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
