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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have
Valentine’s day is around the corner and you must’ve already started seeing ???here and there. For all the love (and
“The more that you read, the more things you will know. The more that you learn, the more your business
Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying
Privacy policies—we’ve all read them. Well... we’ve all signed off as if we read them. In fact, 91% of users
Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest
In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found
Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium
The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice
“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing
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