Technology

Developing the Build vs. Buy Strategy

To be built or to be bought, that is the question. You are not alone. The software development conundrum of

Written by: Subharun Mukherjee
Published on: 26 Feb, 2019
Customer Engagement

Solving the Product-Market Fit Puzzle

It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have

Written by: Subharun Mukherjee
Published on: 19 Feb, 2019
Push Notifications

Love is in the Air: 8 Push Notification Campaigns for Valentines

Valentine’s day is around the corner and you must’ve already started seeing ???here and there. For all the love (and

Written by: Subharun Mukherjee
Published on: 07 Feb, 2019
Mobile Marketing

Top 10 Books for Mobile Marketers

“The more that you read, the more things you will know. The more that you learn, the more your business

Written by: Subharun Mukherjee
Published on: 05 Feb, 2019
Financial Services

Fresh Off the Press: Benchmark Report for Mobile Payment Apps

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying

Written by: Subharun Mukherjee
Published on: 30 Jan, 2019
Data and Analytics

Privacy Policies of Popular Mobile Apps Compared

Privacy policies—we’ve all read them. Well... we’ve all signed off as if we read them. In fact, 91% of users

Written by: Subharun Mukherjee
Published on: 29 Jan, 2019
Data and Analytics

How Data Science is Taking Over Mobile Marketing

Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest

Written by: Subharun Mukherjee
Published on: 22 Jan, 2019
CleverTap

App Inbox: Make Notifications More Effective With Their Own Inbox

In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found

Written by: Subharun Mukherjee
Published on: 16 Jan, 2019
Data and Analytics

Data Study: Premium App Analysis of The App Store and Google Play

Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium

Written by: Subharun Mukherjee
Published on: 15 Jan, 2019
Data and Analytics

How to Calculate Your Viral Coefficient

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

Written by: Subharun Mukherjee
Published on: 08 Jan, 2019
Customer Engagement

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

Written by: Subharun Mukherjee
Published on: 03 Jan, 2019
CleverTap

Introducing Control Groups: Measure Actual Marketing Efficacy

If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice

Written by: Subharun Mukherjee
Published on: 02 Jan, 2019

Please enter a valid work email

Smiling Woman Holding Phone