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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to
Grand Theft Auto has been around for 26 years and remains one of the most popular games across all platforms—including
It’s summer time and travelers are itching to explore new destinations. The travel industry has bounced back post-COVID, and analysts
Empathy is a key trait for marketers at all levels. The ability to understand a user’s needs and challenges is
Travel apps are popular tools for researching exotic destinations, finding flight deals, booking accommodations, organizing itineraries, and reviewing unique experiences.
Today’s travelers have access to an unprecedented variety of travel apps, all vying for their attention. But for the developers
Omnichannel communication is a term that refers to providing a seamless and consistent customer experience across different channels, such as
“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile
If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss
A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant
The classic definition of marketing channels: they’re platforms a brand uses to promote its products or services to potential customers.
Behavioral analytics is the study of customer behavior patterns, including their actions, preferences, and decision-making processes. Studying customer behavior gives
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