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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
In an attention economy, every streaming app faces an uphill battle to retain subscriber interest. One way to keep them
Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for
In an era defined by the prominence of social media channels, a personal brand is a powerful tool. But can
Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other
Let's start out with a true story of app engagement due to some well written emails. Some time ago, I
The G2 Spring 2023 reports are out, and CleverTap has been named a global leader in the Mobile Marketing category
The digital revolution has created vast amounts of data. Statista estimates we will reach 120 zettabytes (ZB) of data this
In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for
With an increase in fintech apps globally, there’s heightened competition in this fast-growing industry. Understanding the effectiveness of your fintech
It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it
According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month
In our latest Fintech Benchmarks Report, one stat that stuck out for us was this: the average click-through rates for
Free Customer Engagement Guides
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