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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
We’re all drowning in content — from the never-ending stream of social media updates to round-the-clock emails, messages, and of
LiveOps — short for live operations — has been described as “games-as-a-service.” This is because of the way it creates
More than half of the globe turns to its mobile device when accessing the internet. According to Statista, mobile internet
In an era marked by the proliferation of online shopping apps, businesses that want to thrive need to understand key
When my family has to travel to Asia, we try as much as possible to book our flights via Korean
Travel apps were an essential part of the pre-pandemic travel boom—from booking cheap airline tickets to reserving hotel rooms to
The promise of a good night’s sleep — it’s an easy sell right? Sweden-based app Sleep Cycle has that clear
Marketers must treat every dollar of their budget carefully while simultaneously trying to make waves in a competitive marketplace. So
Online shoppers have come to expect the convenience of customized product suggestions, advertisements, and offers. At this point, it’s pretty
Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to
Grand Theft Auto has been around for 26 years and remains one of the most popular games across all platforms—including
It’s summer time and travelers are itching to explore new destinations. The travel industry has bounced back post-COVID, and analysts
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
