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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
The digital revolution has created vast amounts of data. Statista estimates we will reach 120 zettabytes (ZB) of data this
In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for
With an increase in fintech apps globally, there’s heightened competition in this fast-growing industry. Understanding the effectiveness of your fintech
It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it
According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month
2022 has been a great year for CleverTap, with multiple awards and recognitions, the acquisition of Leanplum, and the $105
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
CleverTap is the world’s No. 1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value.
The shiny new badges from the G2 Fall 2022 report are out. And CleverTap is named as a global Leader
How do you market to customers who are constantly busy and always on the go? Two companies that have succeeded
G2 is the world’s largest and most trusted tech marketplace where real users review softwares and tech stacks they use
The modern fitness industry is an ecosystem where fitness apps, streaming channels, and other digital products and services enhance the
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
