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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
You've spent countless hours crafting the perfect marketing strategy, using every trick in the book to attract and retain customers.
In an attention economy, every streaming app faces an uphill battle to retain subscriber interest. One way to keep them
Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for
In an era defined by the prominence of social media channels, a personal brand is a powerful tool. But can
Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other
Let's start out with a true story of app engagement due to some well written emails. Some time ago, I
The G2 Spring 2023 reports are out, and CleverTap has been named a global leader in the Mobile Marketing category
The digital revolution has created vast amounts of data. Statista estimates we will reach 120 zettabytes (ZB) of data this
In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for
With an increase in fintech apps globally, there’s heightened competition in this fast-growing industry. Understanding the effectiveness of your fintech
It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it
According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
