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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Seeing an increase in your app downloads but no corresponding rise in transactions or transaction value can be both frustrating
The Fintech space has come a long way—and it’s showing no signs of slowing down. With digital-first habits now deeply
Mobile apps often see a large portion of new users leave shortly after installation – in fact, over 50% of
The e-commerce industry has seen remarkable growth in the Middle East in recent years and is showing no signs of
Brands are constantly on the lookout for innovative ways to reach their target audience with compelling messages delivered at just
The cornerstone of any successful brand is its relationship with customers. When the customer relationship is strong, small hiccups in
As the most popular messenger app in the world*, WhatsApp is a potential gold mine for businesses looking to extend
As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around
User segmentation is the backbone of targeted marketing in the digital age. Its capacity to generate insights into customer preferences,
What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or
The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app
Campaign automation is a powerful tool that can streamline marketing efforts by engaging customers across multiple channels without the need
Free Customer Engagement Guides
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