Personalization

From Mass Blasts to One-to-One: E-commerce Personalization Strategies for Middle Eastern Marketers

The e-commerce industry has seen remarkable growth in the Middle East in recent years and is showing no signs of

Written by: Mrinal Parekh
Published on: 15 Apr, 2025
Personalization

How to Use Customer Data to Deliver Personalized and Relevant SMS Messages

Brands are constantly on the lookout for innovative ways to reach their target audience with compelling messages delivered at just

Written by: Mrinal Parekh
Published on: 22 Nov, 2023
SMS Marketing

Texting Toward Trust: How to Foster Stronger Customer Relationships With SMS

The cornerstone of any successful brand is its relationship with customers. When the customer relationship is strong, small hiccups in

Written by: Mrinal Parekh
Published on: 15 Nov, 2023
WhatsApp Marketing

Crafting an Irresistible WhatsApp Business Profile: Best Practices

As the most popular messenger app in the world*, WhatsApp is a potential gold mine for businesses looking to extend

Written by: Mrinal Parekh
Published on: 09 Nov, 2023
Data and Analytics

The 2024 Ultimate Guide to Mobile App Analytics

As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around

Written by: Mrinal Parekh
Published on: 08 Nov, 2023
Segmentation

5 Easy Ways To Integrate User Segmentation Into Your Apps

User segmentation is the backbone of targeted marketing in the digital age. Its capacity to generate insights into customer preferences,

Written by: Mrinal Parekh
Published on: 26 Oct, 2023
Segmentation

How to Measure Customer Lifetime Value With Segment Analytics

What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or

Written by: Mrinal Parekh
Published on: 24 Oct, 2023
Mobile Marketing

The Future of App Segmentation: Trends & Innovations

The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app

Written by: Mrinal Parekh
Published on: 19 Oct, 2023
Marketing Automation

Getting Started With Campaign Automation: A Step-by-Step Guide for Beginners

Campaign automation is a powerful tool that can streamline marketing efforts by engaging customers across multiple channels without the need

Written by: Mrinal Parekh
Published on: 12 Oct, 2023
Journeys

The Five Stages of the Customer Lifecycle: Mapping the Journey for Success

Marketers are always concerned with the customer lifecycle and the customer journey. And while these terms may seem synonymous, they

Written by: Mrinal Parekh
Published on: 09 Oct, 2023
CleverTap

CTzen Stories: Garima Agarwal – On Mountaineering and Following Your Heart

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 07 Jun, 2022
CleverTap

CTzen Stories: Irish Reyes-Edmondson on Careers and Motherhood — and Making a Difference

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 28 Feb, 2022

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