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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
According to Statista, AI use in marketing is expected to generate approximately $47 billion in global market revenue by 2025
Five years ago, a marketer’s stack looked predictable - a linear collection of tools starting with a data layer, working
The use of AI in marketing has exploded in recent years. From generating hyper-personalized content at scale to orchestrating entire
User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing
Leading indicators look forward and are predictive, signaling future performance. Lagging metrics reflect results after the fact, confirming the result.
How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic
Seeing an increase in your app downloads but no corresponding rise in transactions or transaction value can be both frustrating
The Fintech space has come a long way—and it’s showing no signs of slowing down. With digital-first habits now deeply
Mobile apps often see a large portion of new users leave shortly after installation – in fact, over 50% of
The e-commerce industry has seen remarkable growth in the Middle East in recent years and is showing no signs of
Brands are constantly on the lookout for innovative ways to reach their target audience with compelling messages delivered at just
The cornerstone of any successful brand is its relationship with customers. When the customer relationship is strong, small hiccups in
Free Customer Engagement Guides
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