AI and ML

The AI Stack for Marketers: From Legacy Tools to Intelligent Systems

Five years ago, a marketer’s stack looked predictable - a linear collection of tools starting with a data layer, working

Written by: Mrinal Parekh
Published on: 01 Sep, 2025
AI and ML

Ethical Use of AI in Marketing: Protecting Trust, Brand, and Growth

The use of AI in marketing has exploded in recent years. From generating hyper-personalized content at scale to orchestrating entire

Written by: Mrinal Parekh
Published on: 01 Sep, 2025
Data and Analytics

What is Drop-Off Rate? Strategies to Identify and Reduce It

User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing

Written by: Mrinal Parekh
Published on: 18 Jun, 2025
Data and Analytics

Leading vs. Lagging Indicators: Explained With Examples

Leading indicators look forward and are predictive, signaling future performance. Lagging metrics reflect results after the fact, confirming the result.

Written by: Mrinal Parekh
Published on: 02 Jun, 2025
Customer Engagement

8 Conversion Rate Optimization (CRO) Best Practices That Experts Use

How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic

Written by: Mrinal Parekh
Published on: 14 May, 2025
Financial Services

How Push Notifications Drive Engagement and Growth for Fintech Firms

Seeing an increase in your app downloads but no corresponding rise in transactions or transaction value can be both frustrating

Written by: Mrinal Parekh
Published on: 24 Apr, 2025
Financial Services

How to Build Trust in Your Fintech App: 5 Key Strategies

The Fintech space has come a long way—and it’s showing no signs of slowing down. With digital-first habits now deeply

Written by: Mrinal Parekh
Published on: 22 Apr, 2025
Data and Analytics

Uninstall Tracking: How to Track App Uninstalls Effectively

Mobile apps often see a large portion of new users leave shortly after installation – in fact, over 50% of

Written by: Mrinal Parekh
Published on: 21 Apr, 2025
Personalization

From Mass Blasts to One-to-One: E-commerce Personalization Strategies for Middle Eastern Marketers

The e-commerce industry has seen remarkable growth in the Middle East in recent years and is showing no signs of

Written by: Mrinal Parekh
Published on: 15 Apr, 2025
Personalization

How to Use Customer Data to Deliver Personalized and Relevant SMS Messages

Brands are constantly on the lookout for innovative ways to reach their target audience with compelling messages delivered at just

Written by: Mrinal Parekh
Published on: 22 Nov, 2023
SMS Marketing

Texting Toward Trust: How to Foster Stronger Customer Relationships With SMS

The cornerstone of any successful brand is its relationship with customers. When the customer relationship is strong, small hiccups in

Written by: Mrinal Parekh
Published on: 15 Nov, 2023
WhatsApp Marketing

Crafting an Irresistible WhatsApp Business Profile: Best Practices

As the most popular messenger app in the world*, WhatsApp is a potential gold mine for businesses looking to extend

Written by: Mrinal Parekh
Published on: 09 Nov, 2023

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