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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
In search of a good alternative to MoEngage for your customer engagement needs? We’ve analyzed the landscape of MoEngage competitors
CleverTap and WebEngage are two popular customer engagement platforms, each offering robust capabilities to level up how brands interact with
Looking for Airship competitors? Discover the top 14 Airship alternatives that can improve your customer engagement strategies. This blog compares
You’ve got dashboards full of data. Traffic is up, engagement looks solid, the campaigns “seem” to be working. But here’s
Your fintech app is up and running, your app store listing optimized, and your marketing automation in place. What’s next?
In an era of shrinking attention spans and heightened customer expectations, interactive experiences are the key to capturing engagement and
Salesforce Marketing Cloud (SFMC) has been a popular choice for businesses seeking a comprehensive marketing automation and customer engagement platform.
Website conversion rate is a key metric that measures the percentage of visitors who take a desired action on your
Reaching today's diverse audiences is challenging. Broad marketing campaigns that cast a wide net often miss the mark, wasting resources
Mobile app churn rate is a critical metric that reflects the percentage of users who stop using an app over
CleverTap and MoEngage are two leading customer engagement platforms, offering robust capabilities to help brands interact effectively with their users
In-app notifications are a powerful tool for engaging users at the right moments, driving conversions, and enhancing retention. Here are
Free Customer Engagement Guides
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