Segmentation

10 Best Customer Segmentation Tools to Know Your Audience and Drive Results

Reaching today's diverse audiences is challenging. Broad marketing campaigns that cast a wide net often miss the mark, wasting resources

Written by: Agnishwar Banerjee
Published on: 21 Feb, 2025
Mobile Marketing

Calculating Mobile App Churn Rate: Key Benchmarks & Strategies

Mobile app churn rate is a critical metric that reflects the percentage of users who stop using an app over

Written by: Agnishwar Banerjee
Published on: 03 Feb, 2025
Customer Engagement

Choosing the Right Customer Engagement Platform: CleverTap vs. MoEngage Compared

CleverTap and MoEngage are two leading customer engagement platforms, offering robust capabilities to help brands interact effectively with their users

Written by: Agnishwar Banerjee
Published on: 20 Jan, 2025
Customer Engagement

15 In-App Notification Examples to Boost Engagement & Retention

In-app notifications are a powerful tool for engaging users at the right moments, driving conversions, and enhancing retention. Here are

Written by: Agnishwar Banerjee
Published on: 26 Dec, 2024
Customer Engagement

In-App Notifications Explained: Definition, Use Cases & Best Practices

In-app notifications are a powerful channel for keeping users engaged with your app and improving conversions. This blog provides a

Written by: Agnishwar Banerjee
Published on: 23 Dec, 2024
Ecommerce and Retail

Using E-Commerce Push Notifications to Maximize Sales

  E-commerce push notifications are a powerful tool for driving sales and customer engagement. This guide shows you how to

Written by: Agnishwar Banerjee
Published on: 02 Dec, 2024
Push Notifications

What is the Best Time to Send Push Notifications?

Timing can make or break the effectiveness of push notifications. This guide explores the best times to send push notifications

Written by: Agnishwar Banerjee
Published on: 13 Nov, 2024
Financial Services

What is Push Notification in the Banking Sector? Use Cases & Examples

Banking push notifications help banks notify their customers with real-time alerts, security updates, and personalized communications. This blog discusses the

Written by: Agnishwar Banerjee
Published on: 06 Nov, 2024
Personalization

What is a Personalization Engine?

What is a Personalization Engine? A personalization engine is an advanced software designed to customize content, products, and experiences to

Written by: Agnishwar Banerjee
Published on: 29 Oct, 2024
Marketing Strategies

Location-Based Marketing Platform: Top 6 Companies Compared

Explore the top 6 location-based marketing platforms that can enhance your marketing strategy. This blog compares features, pricing, and user

Written by: Agnishwar Banerjee
Published on: 28 Oct, 2024

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