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Leads content and digital marketing.Expert in SaaS sales, marketing and GTM strategies.
Se proyecta que los consumidores de EE. UU. gasten un récord de 13,1 mil millones de dólares en Halloween este
Os consumidores dos EUA devem gastar um recorde de US$ 13,1 bilhões com o Halloween este ano, e boa parte
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers
AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous
Subscription and membership loyalty programs have surged in popularity as brands seek to deepen customer relationships. In these paid programs,
December is the North Star for D2C marketers aspiring to maximize sales during the holiday season. In the US, consumers
Email marketing remains one of the highest return on investment (ROI) channels, with a return of $36 for every dollar
Smart TVs are quietly becoming a marketer’s dream: a high-reach, underused engagement channel packed with potential. Added with the burgeoning
Push notifications are dead. Well, as Dwight Schrute would say, “That’s debatable.” Every couple of months, we come across a
E-commerce conversions are the lifeblood of online retail, turning casual visitors into paying customers. Your conversion rate reflects how well
Just a few years ago, marketing automation meant scheduling email blasts or setting simple, rule-based workflows in motion. It saved
If 80% of your product usage comes from 20% of your users, you're not alone. That’s the Pareto Principle in
For over a decade, growth marketers have sworn by the AARRR framework, Dave McClure’s famous “Pirate Metrics”. Since 2007, AARRR
The definition of app conversion varies widely from industry to industry. For an e-commerce marketer, an app conversion event can
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