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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Behavioral Segmentation is the grouping of users based on what they do in your app. You've already been using Behavioral Segments
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered
Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and
In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile
CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a
In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared
What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on
In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like
The cornerstone of any engagement and retention strategy is sending timely, personalized and contextual messages...on exactly the right channel for
The first predictive model that an analyst encounters is Linear Regression. A linear regression line has an equation of the
There are millions of apps out there competing with each other to win a permanent spot on the smartphone screen.
Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
