Marketing Automation

App vs Website: Which Is Right for My Business? [Infographic]

There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.

Written by: Shivkumar M
Published on: 31 Oct, 2019
Customer Engagement

3 KPIs Mistakenly Used For Retention (and What You Should Be Measuring Instead)

We’ve said it time and time again: Retention is the most effective way for mobile marketers to drive measurable growth. 

Written by: Subharun Mukherjee
Published on: 29 Oct, 2019
Journeys

From Acquisition to Retention: Dineout’s Journey of Serving Foodies in India

Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee

Written by: Mrinal Parekh
Published on: 23 Oct, 2019
Data and Analytics

How to Identify and Mitigate Risk in A/B Testing

Why do we need experiments? Experiments play an important role to test theories and provide the basis for scientific knowledge.

Written by: Jacob Joseph
Published on: 21 Oct, 2019
Customer Engagement

7 Best Practices for Improving User Engagement This Holiday Season

The holidays are right around the corner — which means if you haven’t thought about your holiday campaigns, you might

Written by: Subharun Mukherjee
Published on: 17 Oct, 2019
Ecommerce and Retail

World Food Day, Food Apps, and the Future of Food Tech

Every year, the UN's Food and Agriculture Organization (FAO) hosts World Food Day, an educational and celebratory event focused on

Written by: Mrinal Parekh
Published on: 16 Oct, 2019
Marketing Automation

Mobile Marketing Automation Isn’t the Silver Bullet for Your User Retention Problems

If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile

Written by: Shivkumar M
Published on: 15 Oct, 2019
CleverTap

Series C Funded, On to Our Global Go-To-Market Strategy

If you haven’t heard the news, CleverTap just closed a $35 million Series C funding round, bringing our total funding

Written by: Sunil Thomas
Published on: 15 Oct, 2019
Marketing Automation

CleverTap’s Recap From Telecoms World Middle East, 2019 – Reaffirming the Role of Telecom in a Digital-First Economy

We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest

Written by: Shivkumar M
Published on: 11 Oct, 2019
Marketing Strategies

12 App Demo Video Tips and Examples

Onboarding is difficult. You, as the developer or marketer, may be certain that everything will be clear, intuitive, and easy

Written by: Subharun Mukherjee
Published on: 10 Oct, 2019
CleverTap

The Future of Retail: Insights from E2E Commerce Indonesia 2019

Last month, CleverTap was at the E2E Commerce Indonesia. The event hosted a variety of companies offering marketing, logistics, packaging,

Written by: Subharun Mukherjee
Published on: 09 Oct, 2019
Customer Engagement

Solve the Retention Problem By Delivering the Emotional Connection Users Crave

Solving customer retention is the single most effective way to drive business growth.  Yet too many companies focus their marketing

Written by: Shivkumar M
Published on: 08 Oct, 2019

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