Data and Analytics

How Halodoc Improves Healthcare Access to Millions in Indonesia

The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

Written by: Mrinal Parekh
Published on: 17 Mar, 2021
Personalization

How Medlife Used Personalized Messaging to Double Conversions and Shape Customer Demand

In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have

Written by: Subharun Mukherjee
Published on: 11 Mar, 2021
Financial Services

App Onboarding: Definition, Tips, and Examples

Attracting and keeping users engaged is crucial for growing your app. Even more, it’s important to stay competitive in a

Written by: Shivkumar M
Published on: 09 Mar, 2021
Financial Services

Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

Written by: Shivkumar M
Published on: 05 Mar, 2021
Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M
Published on: 04 Mar, 2021
CleverTap

CleverTap Prioritizes Data Safety and Security with HIPAA Compliance

Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.

Written by: Mrinal Parekh
Published on: 03 Mar, 2021
CleverTap

CleverTap Quarterly: Driven by Speed and Simplicity

CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most

Written by: Shivkumar M
Published on: 02 Mar, 2021
Ecommerce and Retail

How The Sole Supplier Uses Content and Commerce for Incredible Conversion Rates

The pace of online and in-app commerce continues to see staggering growth as more consumers stay home – and away

Written by: Subharun Mukherjee
Published on: 25 Feb, 2021
Financial Services

Referrals are Fintech’s Most Powerful Marketing Weapon

Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal

Written by: Shivkumar M
Published on: 23 Feb, 2021
Ecommerce and Retail

Ecommerce ASO Tips for User Acquisition

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Written by: Shivkumar M
Published on: 18 Feb, 2021
Financial Services

5 Epic Fintech Marketing Campaigns

They say imitation is the best form of flattery. We say: if you can learn something vital from a campaign

Written by: Shivkumar M
Published on: 16 Feb, 2021
Personalization

How Dhani Experiments With Personalization for a 10-12% Lift in Conversions

Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as

Written by: Subharun Mukherjee
Published on: 11 Feb, 2021

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