CleverTap

CTzen Stories: Anupam Tripathi on Chasing Dreams 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 18 Feb, 2022
Loyalty

The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

Written by: Sunil Thomas
Published on: 10 Feb, 2022
Marketing Automation

Marketing Automation 101: Learn the ROI of This Innovation

Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they

Written by: Subharun Mukherjee
Published on: 08 Feb, 2022
CleverTap

CleverTap Quarterly Takeaways: Starting 2022 Strong

To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap

Written by: Subharun Mukherjee
Published on: 03 Feb, 2022
Ecommerce and Retail

8 Ways Savvy Retailers Get Ecommerce Personalization Right

If you pay attention, you'll see ecommerce personalization everywhere you look. You log into your favorite retailer's app and you

Written by: Shivkumar M
Published on: 01 Feb, 2022
Data and Analytics

Behavior Isn’t All About Data: A Lesson from Rory Sutherland

Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to

Written by: Sunil Thomas
Published on: 26 Jan, 2022
Data and Analytics

5 Marketing Analytics Tool Features Every Mobile Marketer Needs in 2022

If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing

Written by: Shivkumar M
Published on: 25 Jan, 2022
Ecommerce and Retail

NRF 2022: The Future of Retail is Here

After a long break from in-person events due to the pandemic, we’re incredibly excited to be an exhibitor at NRF

Written by: Shivkumar M
Published on: 13 Jan, 2022
Marketing Strategies

Why Harnessing Customer Experience is Key to Building a Product That Scales

Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app

Written by: Shivkumar M
Published on: 11 Jan, 2022
CleverTap

Upward and Onward With Jayant Kshirsagar, Our Senior Vice President of Marketing

Seems like every new year people make resolutions they don’t really intend to keep. Well, not over here! Our resolution

Written by: Shivkumar M
Published on: 07 Jan, 2022
CleverTap

Delivering Scale and Business Value in 2021: CleverTap Product Recap

In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns! We strove to

Written by: Anand Jain
Published on: 07 Jan, 2022
Journeys

Explore Unity Advanced Features

Wouldn't it be great if customers recognized your product's value proposition from the moment they first experienced your brand? Alas,

Written by: Shivkumar M
Published on: 04 Jan, 2022

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