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Navigating Android Updates: Best Practices for Marketers

Abhinav Wagadre Abhinav Wagadre, a Product Manager at CleverTap, excels in campaign optimization, engagement workflows, strategic product launches, and go-to-market strategies, driving customer success.
Navigating Android Updates: Best Practices for Marketers

As a marketer, staying updated on the latest developments in the technology landscape is important. The Android 13 update marks a significant change, making it necessary for users to give their consent before receiving push notifications. This blog outlines powerful and practical strategies to boost opt-ins, ensuring effective communication with your users.

Addressing the challenge posed by Android 13

This shift compels marketers to adopt a more user-centric approach, rethink engagement strategies, and carefully craft messages that effectively communicate the value of push notifications. CleverTap recognizes the complexity of these challenges and is here to make the transition smooth.

Optimizing Engagement Across Versions

CleverTap’s commitment to optimizing engagement extends beyond Android 13 to include Android 12 and earlier versions. A key challenge is the accurate monitoring of unsubscribed users, which is essential for refining engagement strategies. CleverTap addresses this by offering real-time monitoring of unsubscribed users directly from the dashboard, ensuring a precise representation of push notification impressions.

For instance, in a scenario where 20 users unsubscribe out of 100, the ‘sent’ count now accurately reflects 80, ensuring a more precise impression rate. This enhancement empowers marketers with data-driven insights, allowing informed decisions based on accurate information. For a more in-depth understanding of these optimization features, detailed information is available in our documentation. Our dedicated customer success team is also readily available to assist with any questions or concerns you may have.

Best Practices for Seamless Opt-in Strategies

For in-depth insights into optimizing your Android 13 opt-in strategy, delve into our comprehensive guide in a previous blog. Here are some best practices for navigating this landscape:

    • Opt-In Within App Journeys

      Embed the opt-in request seamlessly within the app journey, such as during a tutorial, or other user interactions.

    • Respect User Preferences

      Allow users to customize their notification preferences within the app settings, providing granular control for an enhanced overall experience.

    • A/B Testing for Optimal Results

      Conduct A/B testing with different opt-in strategies to identify the most effective approach for your user base. Analyze user responses and refine the strategy accordingly.

    • Incentivize Opt-Ins

      Consider offering incentives for users who opt-in, such as exclusive discounts, early access to features, or personalized content.

    • Continuous Monitoring and Iteration

      Regularly monitor user engagement and feedback related to notifications. Iterate your opt-in strategy based on user behavior and preferences to ensure ongoing effectiveness.

By incorporating these best practices, you can not only ensure compliance with Android 13’s requirements but also create a positive user experience, leading to higher engagement and satisfaction.

Impact on Brand Reputation

A notable case study features one of CleverTap’s esteemed customers, a leading OTT player, experiencing an impressive 8% uplift in impression rates during the Early Access Program, leveraging the power of CleverTap’s real time monitoring of unsubscribed users. This uplift can be attributed to the OTT player’s ability to enhance its brand reputation by engaging with users who are truly interested in transacting and respecting the privacy of others. Customer privacy is increasingly becoming a metric of a brand’s reputation and should be one of the key tenets while building the customer engagement and retention strategy.

In summary, CleverTap’s innovative response to the Android update highlights its commitment to providing marketers with cutting-edge solutions, making it a valuable tool for those aiming to elevate their customer engagement efforts. Boost your customer engagement strategies with CleverTap – the all-in-one engagement platform!

Last updated on May 15, 2024