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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
AI enhances email marketing with personalization, automation, and data-driven insights. This guide covers its benefits, key strategies, and use cases
Improving website conversion rate is key to boosting your sales and engagement. This guide shares 21 effective strategies to optimize
Mobile app churn rate is a critical metric that reflects the percentage of users who stop using an app over
For many mobile marketers, app uninstalls can feel like a nightmare—an indication that something went wrong. Perhaps your app didn’t
Customer churn is a critical metric for businesses. It refers to the rate at which customers discontinue their relationship with
In the earlier part, we discussed tricks (iv) to (vii) for feature engineering. In this part, we will dive
In the earlier part, we discussed tricks (i) through (iii) for feature engineering. In this part we will deep
This is the first part in the Series on Tricks and Tips for Feature Engineering. In this part, we
In the previous part, we looked at some of the popular tricks for Feature Engineering and got a broad
Push notifications are a powerful tool to increase user engagement and foster long-term loyalty. This guide shares 25 effective push
Email marketing is one of the most important and widely used marketing channels that helps businesses establish a direct relationship
CleverTap and MoEngage are two leading customer engagement platforms, offering robust capabilities to help brands interact effectively with their users
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
