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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Easter hits the sweet spot between two major retail peaks of the winter holidays and summer sales, making it a
The Super Bowl isn’t just a football game. It’s one of the most significant moments for marketers to capture national
For years, many brands relied on Netcore to manage customer engagement campaigns across email, SMS, and push channels. But recent
Braze and Iterable are customer engagement platforms that help brands manage campaigns across channels such as email, SMS, push notifications,
Valentine’s Day presents a prime opportunity for email marketers as it is one of the biggest commercial and seasonal shopping
AI agents, sometimes called intelligent agents, are autonomous software systems that perceive customer data, plan actions, and execute tasks with
Easter is a powerful symbol of renewal and fresh starts. For marketers, it’s also the perfect time to resurrect dormant
April Fools’ Day is a day when brands can have some of the most entertaining yet challenging moments in the
Valentine’s Day is one of the busiest days of the year for restaurants and bars. Around 74% of consumers plan
Manual lead generation is like fishing with a stick and string. You might catch something, but it’s slow, unpredictable, and
Marketers love SMS for one reason: it gets seen. With high open rates, text messaging remains the most effective way
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