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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Web messaging is a high-powered form of real-time communication that enables brands to interact with active website visitors directly within
You might think your work is done once you've overcome all the challenges in developing and testing your new mobile
Mistakes happen. Sometimes your users did something wrong, other times it’s a bug in your app. Either way, a friction
Almost every app owner I meet starts the conversation by asking, “What are the most important mobile app metrics to
The evolution of payments is an interesting one: cash, checks, credit cards, and now digital payments. At one time, each
When dining at a fine restaurant, the experience is seamless – your server attends to every need, from offering water
When you’re in the beginning stages of app development, putting together an effective app marketing strategy to promote your product
With mobile phones occupying an average of 3 hours of our day,1 it’s no surprise that users have a very
What began in 2009 as a mere tagline has become a near-definitive statement of the mobile industry: There’s an app
You might think that the only presence your app needs is on the app store and your only strategy is
Mobile traffic is soaring, with the average consumer now spending a whopping 3 hours a day within mobile apps. However,
SMS and MMS are ubiquitous acronyms in mobile marketing, often used even by those with only a basic understanding of
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