Customer Engagement

6 Killer Campaigns to Ace User Engagement for Your Travel App

As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6

Written by: Mrinal Parekh
Published on: 07 Mar, 2018
Push Notifications

Engagement-Boosting Push Notification Secrets from Today’s Most Successful Apps (Infographic)

Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,

Written by: Shivkumar M
Published on: 20 Feb, 2018
Customer Engagement

Using Marketing Psychology to Influence App Engagement

Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

Written by: Shivkumar M
Published on: 06 Feb, 2018
Customer Engagement

How to Leverage Mobile Shopping Habits for Better User Engagement

Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,

Written by: Mrinal Parekh
Published on: 21 Dec, 2017
Customer Engagement

Boosting Mobile App Engagement & Retention Using Emojis

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

Written by: Shivkumar M
Published on: 19 Dec, 2017
Mobile Marketing

Savvy Mobile Marketer Growth Hacks

Almost every service and product company has created a mobile app to make life easier for their users/customers, but struggle

Written by: Tanushree Shenvi
Published on: 09 Nov, 2017
Mobile Marketing

App Wars Insights: CleverTap’s Marketing Takeaway

When you’re in the app business, you want your app to be heavily used, loved, and talked about. But what

Written by: Subharun Mukherjee
Published on: 28 Sep, 2017
Customer Engagement

The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

Written by: Subharun Mukherjee
Published on: 26 Sep, 2017
Customer Engagement

Top 5 Benefits of Deep Linking

For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

Written by: Mrinal Parekh
Published on: 08 Aug, 2017
Push Notifications

Brand New Features for Creating and Sending Better Push Notifications

Your mobile customers can be tough to engage with. Especially with the amount of messages they receive on a daily

Written by: Subharun Mukherjee
Published on: 02 Aug, 2017
Customer Engagement

How to Crack the Mobile App User Engagement Code

If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the

Written by: Subharun Mukherjee
Published on: 11 May, 2017
Customer Engagement

A Blueprint for Mobile Engagement and User Retention Strategy

Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy

Written by: Subharun Mukherjee
Published on: 04 May, 2017

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