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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
The first few minutes of using a new app are always critical. Will the user take to it enough to
Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid
Downloads mean nothing if you can’t keep your users. Mobile marketers get one shot to make a great first impression.
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Your Fintech app is up and running, your app store listing optimized, and your automated marketing drips in place. What's
You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer
It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6
In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no
What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the
So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number
As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As
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