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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
App downloads are only the first step in the user journey. What comes next is onboarding, where brands either win
Onboarding emails are key touchpoints that turn new users into engaged, long-term customers. Poor onboarding can cost sales: 21% of
Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid
You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer
It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6
In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no
What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the
So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number
As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As
With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them
Free Customer Engagement Guides
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