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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these
Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile
Attending conferences is one of the best ways to keep your mobile marketing skills sharp. Stay up-to-speed on the latest
So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number
The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich
Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in
Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
Free Customer Engagement Guides
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