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Mobile Marketing

15 Mobile Marketing Trends That Will Dominate the Next Two Years

There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these

Written by: Shivkumar M
Published on: 19 Jun, 2018
Marketing Strategies

Location Based Marketing Playbook + Examples

Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile

Written by: Subharun Mukherjee
Published on: 05 Jun, 2018
Mobile Marketing

Can’t-Miss Mobile Marketing Events for 2018

Attending conferences is one of the best ways to keep your mobile marketing skills sharp. Stay up-to-speed on the latest

Written by: Tanushree Shenvi
Published on: 18 May, 2018

Boost Customer Lifetime Value

Book a demo to explore CleverTap’s AI-powered platform, use cases, and get answers on support & integration.

Media and Entertainment

The Secrets of Successful Media App Onboarding

So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number

Written by: Mrinal Parekh
Published on: 18 Apr, 2018
Marketing Strategies

The IPL, 2018: How Brands are Preparing for the Battle, On and Off the Field

The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich

Written by: Subharun Mukherjee
Published on: 05 Apr, 2018
Ecommerce and Retail

Why Omnichannel Marketing Isn’t Just for Retail and B2C Brands Anymore

Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.

Written by: Shivkumar M
Published on: 03 Apr, 2018
Customer Engagement

Deep Linking: Key for User Retention and Engagement

User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies

Written by: Mrinal Parekh
Published on: 15 Mar, 2018
Customer Engagement

6 Killer Campaigns to Ace User Engagement for Your Travel App

As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6

Written by: Mrinal Parekh
Published on: 07 Mar, 2018
Mobile Marketing

The Mobile Marketer’s Guide to App Store A/B Testing

Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store

Written by: Shivkumar M
Published on: 06 Mar, 2018
Push Notifications

6 Push Notification Trends App Users Loved this Valentine’s Day

Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in

Written by: Subharun Mukherjee
Published on: 22 Feb, 2018
Mobile Marketing

9 Tips for Food Tech Apps to boost User Acquisition

Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical

Written by: Mrinal Parekh
Published on: 14 Feb, 2018
Customer Engagement

Using Marketing Psychology to Influence App Engagement

Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

Written by: Shivkumar M
Published on: 06 Feb, 2018

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