Media and Entertainment

What is OTT (Over-The-Top) and How Does it Relate to Apps?

OTT is basically the tech version of OTC (over-the-counter) medication.  Traditionally, a business providing media or telecommunications services would charge

Written by: Subharun Mukherjee
Published on: 17 Sep, 2019
Martech

How BookMyShow Leveraged Tech to Sell 76 Avengers: Endgame Tickets a Second

Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.

Written by: Shivkumar M
Published on: 22 May, 2019
Ecommerce and Retail

Laser-Focused User Acquisition Strategies to Skyrocket Ecommerce App Downloads

From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.

Written by: Shivkumar M
Published on: 06 Feb, 2019
Financial Services

Fresh Off the Press: Benchmark Report for Mobile Payment Apps

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying

Written by: Subharun Mukherjee
Published on: 30 Jan, 2019
Media and Entertainment

New Report: Media & Entertainment [OTT] Mobile App Industry Benchmarks

The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least

Written by: Subharun Mukherjee
Published on: 24 Oct, 2018
Customer Engagement

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018
Customer Engagement

4 Tips for Media App Engagement

US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for

Written by: Mrinal Parekh
Published on: 31 May, 2018
Media and Entertainment

The Secrets of Successful Media App Onboarding

So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number

Written by: Mrinal Parekh
Published on: 18 Apr, 2018

Please enter a valid work email

Smiling Woman Holding Phone