Financial Services

Seamless Sign-Up and Onboarding: 8 Best Practices for Successful Fintech Companies

The first few minutes of using a new app are always critical. Will the user take to it enough to

Written by: Subharun Mukherjee
Published on: 03 Jan, 2023
Mobile Marketing

How Mobile Apps Are Changing Onboarding

Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid

Written by: Subharun Mukherjee
Published on: 06 Dec, 2022
Customer Engagement

Jessy Hanley of Intuit on How GREAT Products Drive Engagement and Retention

You might believe your product is great, and hopefully your customers agree. But in order to truly engage those customers

Written by: Sony Shetty
Published on: 19 Jul, 2022
Mobile Marketing

App Monetization: Lessons from Top Brands

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

Written by: Shivkumar M
Published on: 20 May, 2021
Journeys

User Journey Mapping to Improve UX

We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a

Written by: Shivkumar M
Published on: 20 Oct, 2020
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Customer Engagement

Aha Moment Magic For Your Users to ‘Get It’

A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no

Written by: Subharun Mukherjee
Published on: 02 Apr, 2019
Data and Analytics

Customer Acquisition Cost: Calculate CAC for Sustainable Growth

“We should be paying for customers?”   “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you

Written by: Subharun Mukherjee
Published on: 11 Dec, 2018
CleverTap

CleverTap How-To: 5 Welcome Push Notifications to Onboard New Users

Getting new users to like your app is like an artist working with cement. You have moments to make an

Written by: Subharun Mukherjee
Published on: 13 Mar, 2018

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