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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
App downloads are only the first step in the user journey. What comes next is onboarding, where brands either win
Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid
You might believe your product is great, and hopefully your customers agree. But in order to truly engage those customers
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert
We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a
You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
“We should be paying for customers?” “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
