Data and Analytics

Achieving Business Resilience: How to Build an Enduring Brand

What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

Written by: Shivkumar M
Published on: 12 May, 2020
Marketing Strategies

Mastering Seasonality Marketing for Mobile: Examples + Checklist

We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile

Written by: Subharun Mukherjee
Published on: 30 Jan, 2020
Marketing Strategies

SWOT Analysis: Identifying Opportunities and Threats Across Your Mobile App

As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters

Written by: Subharun Mukherjee
Published on: 16 Jan, 2020

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