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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after
Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for
Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —
With an increase in fintech apps globally, there’s heightened competition in this fast-growing industry. Understanding the effectiveness of your fintech
According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month
There can be no doubt that the pandemic upended many aspects of our daily lives. One result was the preference
It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over
[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the
Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot
From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.
Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying
The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least
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