Gaming

Hyper-Casual Games: Redefining the Future of Mobile Gaming

Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For

Written by: Subharun Mukherjee
Published on: 22 Jun, 2021
Ecommerce and Retail

Ecommerce ASO Tips for User Acquisition

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Written by: Shivkumar M
Published on: 18 Feb, 2021
Mobile Marketing

App Store Optimization: CleverTap’s Top 10 Tips (Infographic)

The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in

Written by: Shivkumar M
Published on: 19 Nov, 2019
Mobile Marketing

ASO Mistakes to Avoid: CleverTap’s Quick Tips

App Store Optimization (ASO) is not a task you check off as “done.” Even if it's executed perfectly by an

Written by: Subharun Mukherjee
Published on: 11 Sep, 2019
Mobile Marketing

How to Improve App Ratings to Boost App Store Optimization (ASO)

User ratings are important. So important, in fact, they often play a crucial role in people’s purchasing decisions—be it restaurants,

Written by: Subharun Mukherjee
Published on: 23 Jul, 2019
Mobile Marketing

App Store Optimization + Ranking Factors

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,

Written by: Subharun Mukherjee
Published on: 11 Sep, 2018
Mobile Marketing

The Mobile Marketer’s Guide to App Store A/B Testing

Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store

Written by: Shivkumar M
Published on: 06 Mar, 2018
Mobile Marketing

9 Tips for Food Tech Apps to boost User Acquisition

Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical

Written by: Mrinal Parekh
Published on: 14 Feb, 2018
Media and Entertainment

Key Lessons to Turn Up the Volume on your Media App User Acquisition

From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a

Written by: Mrinal Parekh
Published on: 01 Feb, 2018
Marketing Strategies

4 Travel App Awareness and Acquisition Strategies for a Smooth Sail

No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -

Written by: Mrinal Parekh
Published on: 19 Oct, 2017
Mobile Marketing

Improve iOS App Ratings

Starting with iOS 10.3, Apple has made significant changes to its app rating and review functionality, including adding a new

Written by: Peter
Published on: 01 May, 2017
Mobile Marketing

Tips to improve your App Store rating and get 5 star reviews

In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile

Written by: Mrinal Parekh
Published on: 16 Aug, 2016

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