Technology

Alpha vs. Beta Testing: How They Compare

You’ve been working for months and are finally ready to release a new feature within your app. The design is

Written by: Shivkumar M
Published on: 15 Jun, 2021
Technology

App Store Connect: iOS Apps Must Disclose Data Collection Practices

Apple has always prided itself on caring for the privacy of its customers. And their latest move continues in that

Written by: Shivkumar M
Published on: 22 Dec, 2020
Marketing Automation

App vs Website: Which Is Right for My Business? [Infographic]

There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.

Written by: Shivkumar M
Published on: 31 Oct, 2019
Technology

Developing the Build vs. Buy Strategy

To be built or to be bought, that is the question. You are not alone. The software development conundrum of

Written by: Subharun Mukherjee
Published on: 26 Feb, 2019
Customer Engagement

Mobile App Design Best Practices for Increased User Engagement

If beauty is in the eye of the beholder, how important is mobile app design in the eye of the

Written by: Subharun Mukherjee
Published on: 09 Oct, 2018
Technology

iOS 11 : 5 Low-profile updates app developers should not miss

By now you might have heard the headlines around developer announcements coming out of this year's Apple WorldWide Developers Conference:  new

Written by: Peter
Published on: 20 Jun, 2017
Technology

How to get started with Android Instant Apps

Instant Apps are a way for businesses to offer web users a lightweight version of their Android app without requiring

Written by: Harsh Shah
Published on: 30 May, 2017
Mobile Marketing

Improve iOS App Ratings

Starting with iOS 10.3, Apple has made significant changes to its app rating and review functionality, including adding a new

Written by: Peter
Published on: 01 May, 2017
Data and Analytics

Build vs. Buy: What is the best analytics solution for your app

One of the biggest decisions a CTO will make is whether he should build and track his or her own

Written by: Mrinal Parekh
Published on: 15 Sep, 2016
Mobile Marketing

Tips to improve your App Store rating and get 5 star reviews

In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile

Written by: Mrinal Parekh
Published on: 16 Aug, 2016
Mobile Marketing

How to make your mobile app go viral

There are millions of apps out there competing with each other to win a permanent spot on the smartphone screen.

Written by: Anjali Jain
Published on: 28 Jul, 2016
Mobile Marketing

10 reasons why users uninstall your mobile app

Did you know that 2.52 billion Mobile apps were downloaded in the year 2009 and this number is expected to

Written by: Anjali Jain
Published on: 27 Jun, 2016

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