Mobile Marketing

HIPAA Compliance for Mobile Marketers

Health and wellness apps are making it easier for consumers to access medical information using their mobile apps. From tracking

Written by: Mrinal Parekh
Published on: 03 May, 2018
CleverTap

Meet CleverTap at Seamless Asia, 2018

At CleverTap, we aren’t just an intelligent mobile marketing platform, we also love meeting industry folks and having intelligent conversations!

Written by: Mrinal Parekh
Published on: 02 May, 2018
Marketing Strategies

Omni Channel Marketing Plan Defined: 4 Strategic Ingredients

If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile

Written by: Shivkumar M
Published on: 26 Apr, 2018
CleverTap

Meet CleverTap at the Mobile Apps Unlocked Summit in Las Vegas!

Are you planning to attend the Mobile Apps Unlocked Summit in Las Vegas? We’re looking forward to our team’s third

Written by: Mrinal Parekh
Published on: 24 Apr, 2018
Loyalty

How to Create Loyal App Users

Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the

Written by: Mrinal Parekh
Published on: 19 Apr, 2018
Media and Entertainment

The Secrets of Successful Media App Onboarding

So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number

Written by: Mrinal Parekh
Published on: 18 Apr, 2018
Technology

SAML SSO Authentication for Splunk with G Suite

From early on, our team used ELK (Elasticsearch-Logstash-Kibana) for log management and analytics. ELK served us well, but as our

Written by: kishlaya kumar
Published on: 12 Apr, 2018
Mobile Marketing

The Hidden Psychology of Successful Mobile Apps (Infographic)

Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the

Written by: Shivkumar M
Published on: 10 Apr, 2018
Marketing Strategies

The IPL, 2018: How Brands are Preparing for the Battle, On and Off the Field

The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich

Written by: Subharun Mukherjee
Published on: 05 Apr, 2018
CleverTap

User Behavior Decoded: CleverTap Flows Guide

As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As

Written by: Mrinal Parekh
Published on: 04 Apr, 2018
Ecommerce and Retail

Why Omnichannel Marketing Isn’t Just for Retail and B2C Brands Anymore

Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.

Written by: Shivkumar M
Published on: 03 Apr, 2018

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