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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active
On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is
Attending conferences is one of the best ways to keep your mobile marketing skills sharp. Stay up-to-speed on the latest
As part of our ongoing series on mobile growth, today we are excited to have Pallav Singhvi, Head of Growth
Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible
Health and wellness apps are making it easier for consumers to access medical information using their mobile apps. From tracking
At CleverTap, we aren’t just an intelligent mobile marketing platform, we also love meeting industry folks and having intelligent conversations!
With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era. But
Free Customer Engagement Guides
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