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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
What a fantastic summer for sports fans! Between the Indian Premier League (IPL) cricket season and the FIFA World Cup,
Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as
“We see our customers as invited guests to a party, and we are the hosts. It's our job every day
The official meaning of the word permission means allowing someone to do a particular thing – it is consent or
The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing
The 11th season of the sporting juggernaut that is the Indian Premier League (IPL) has been a goldmine of marketing
There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these
[Part 1 in a 2-part series on Email Marketing] Email is one of the central tools of digital marketing and
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