Financial Services

App Onboarding: Definition, Tips, and Examples

Attracting and keeping users engaged is crucial for growing your app. Even more, it’s important to stay competitive in a

Written by: Shivkumar M
Published on: 09 Mar, 2021
Financial Services

Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

Written by: Shivkumar M
Published on: 05 Mar, 2021
Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M
Published on: 04 Mar, 2021
CleverTap

CleverTap Prioritizes Data Safety and Security with HIPAA Compliance

Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.

Written by: Mrinal Parekh
Published on: 03 Mar, 2021
CleverTap

CleverTap Quarterly: Driven by Speed and Simplicity

CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most

Written by: Shivkumar M
Published on: 02 Mar, 2021
Ecommerce and Retail

How The Sole Supplier Uses Content and Commerce for Incredible Conversion Rates

The pace of online and in-app commerce continues to see staggering growth as more consumers stay home – and away

Written by: Subharun Mukherjee
Published on: 25 Feb, 2021
Financial Services

Referrals are Fintech’s Most Powerful Marketing Weapon

Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal

Written by: Shivkumar M
Published on: 23 Feb, 2021
Ecommerce and Retail

Ecommerce ASO Tips for User Acquisition

Download the PDF Please enter your work email Yes, I'd like to receive the latest news and other communications from

Written by: Shivkumar M
Published on: 18 Feb, 2021
Personalization

How Dhani Experiments With Personalization for a 10-12% Lift in Conversions

Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as

Written by: Subharun Mukherjee
Published on: 11 Feb, 2021
Gaming

The Best Gaming App Install Ads: Tips & Examples to Level Up User Acquisition

If you build it, they will come. Well, maybe that’s true if you time travel to 2007. Or you’re Kevin

Written by: Shivkumar M
Published on: 09 Feb, 2021
Financial Services

How to Humanize Your Fintech App

Companies have a simple goal, no matter what size they are: grow the user base and monetize. Modern technology, specifically

Written by: Shivkumar M
Published on: 04 Feb, 2021
Customer Engagement

How MOVii Uses Messaging to Promote Inclusion — and Reduced Churn by 82%

Consumer interest in Fintech apps was strong ahead of the pandemic. Consumers accessed finance apps over one trillion times in

Written by: Subharun Mukherjee
Published on: 28 Jan, 2021

Please enter a valid work email

Smiling Woman Holding Phone