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Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
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If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Cohort analysis helps marketers track customer behavior by grouping users with shared characteristics. This blog highlights its benefits, offers a
Behind every great app is a toolkit of possibilities. Enter the SDK—the unsung hero of software development. In this blog,
Behavioral segmentation is like having a window into your customer's mind, allowing you to tailor your marketing efforts with pinpoint
Month over month (MoM) calculator measures the rate of change in the value of a metric on a monthly basis.
Marketers use customer segmentation to identify distinct groups within their audience and tailor their strategies accordingly. With practical insights and
Marketers use cross-channel marketing to meet their customers wherever they are, creating a smooth journey over multiple platforms. This article
Companies use psychographic segmentation to better understand what motivates their audiences and create more personalized marketing strategies. In this article,
Marketers use omnichannel marketing automation to create integrated, personalized customer experiences across various platforms. With practical tips and compelling examples,
Customer loyalty is challenging to earn and easy to lose, but the right tools can make all the difference. We
Looking for a good Braze alternative? Look no further. We examine the field of Braze competitors to help you identify
Data deprecation refers to how data loses its value and becomes less useful over time. In this blog, learn actionable
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