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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Accelerated Mobile Pages (AMP) for Email allows marketers to include dynamic, interactive content directly within emails—whether that’s submitting forms, viewing
Email marketing continues to deliver the highest ROI of any digital channel. According to Litmus, for every $1 invested in
Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer
At CleverTap, recognition validates the work, consistency defines the culture. And in the G2 Spring 2025 report, our continued leadership
The difference between marketing success and wasted budget often comes down to one critical factor: how well you understand your
Companies lose over $136 billion each year due to customers switching brands. Retaining customers is critical, and market segmentation is
Artificial intelligence (AI) is changing how e-commerce companies engage and retain customers. In this guide, we’ll explore practical ways to
Needs-based segmentation is a powerful approach that helps brands categorize customers based on their needs and expectations rather than just
One-size-fits-all marketing is losing its impact as consumers prioritize meaningful connections. They prefer brands that resonate with their values, habits,
Over one billion users worldwide have already embraced Rich Communication Services (RCS)—the next-generation messaging technology championed by Google and adopted
Salesforce Marketing Cloud (SFMC) has been a popular choice for businesses seeking a comprehensive marketing automation and customer engagement platform.
Combining customers’ demographic data with psychographic insights creates powerful customer segmentation strategies that drive personalized marketing, deeper engagement, and long-term
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
