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Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the
The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app
Getting users to install your app is easy. The real test, however, is getting them to keep coming back. In
A user has your app open and then receives an in-app message that your mobile marketers sent as part of
More than half of the globe turns to its mobile device when accessing the internet. According to Statista, mobile internet
Health: what could be more important? It's an area that everyone has an interest in, and whether that’s monitoring your
Travel apps were an essential part of the pre-pandemic travel boom—from booking cheap airline tickets to reserving hotel rooms to
It’s summer time and travelers are itching to explore new destinations. The travel industry has bounced back post-COVID, and analysts
Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost
Travel apps are popular tools for researching exotic destinations, finding flight deals, booking accommodations, organizing itineraries, and reviewing unique experiences.
Carnival in Rio. Christmas markets in Germany. Aurora in the Nordics. The snow-covered Alps in winter. The ‘touristy seasons’ are
“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile
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