Mobile Marketing

Why Retention is Key for Shopping Apps

Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being

Written by: Subharun Mukherjee
Published on: 24 Jul, 2019
Mobile Marketing

How to Improve App Ratings to Boost App Store Optimization (ASO)

User ratings are important. So important, in fact, they often play a crucial role in people’s purchasing decisions—be it restaurants,

Written by: Subharun Mukherjee
Published on: 23 Jul, 2019
Mobile Marketing

First-Time User Experience: How to Keep New App Users Coming Back

It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6

Written by: Subharun Mukherjee
Published on: 18 Jul, 2019
Mobile Marketing

Optimize Your App with A/B Testing

How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a

Written by: Shivkumar M
Published on: 16 Jul, 2019
Mobile Marketing

29 Customizable In-App Messaging Templates for Instant User Engagement

In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,

Written by: Shivkumar M
Published on: 11 Jul, 2019
Mobile Marketing

ARPU: How to Calculate Average Revenue Per User

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

Written by: Subharun Mukherjee
Published on: 09 Jul, 2019
Mobile Marketing

Microinteractions for Meaningful Moments in UX Design

The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to

Written by: Subharun Mukherjee
Published on: 18 Jun, 2019
Mobile Marketing

In-App Messages for Onboarding and Engagement

What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick

Written by: Subharun Mukherjee
Published on: 30 May, 2019
Mobile Marketing

What is App Localization? And How Does it Compare to Internationalization?

Tailoring your app’s interface to meet varying cultural and language expectations is a must. Users want to feel that the

Written by: Subharun Mukherjee
Published on: 16 May, 2019
Mobile Marketing

Screen A/B Testing for Mobile Applications: Using Data to Design Better User Experiences

The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity

Written by: Shivkumar M
Published on: 08 May, 2019
Mobile Marketing

What are Interstitial Ads and How To Use Them Without Penalty

May I interject? Interstitial ads are injecting themselves into the user experience of websites, apps, games, and more. These ads

Written by: Subharun Mukherjee
Published on: 02 May, 2019
Mobile Marketing

Give Users Personalized, Persistent Recommendations via App Inbox

Recommendations are powerful tools in any mobile brand’s arsenal. If you require proof of this in action, you need only

Written by: Shivkumar M
Published on: 01 May, 2019

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