Mobile Marketing

Rewarded Video Ads: The Ticket to Higher Retention and Revenue

Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to

Written by: Shivkumar M
Published on: 27 Aug, 2019
Mobile Marketing

Why You Shouldn’t Rely on User Acquisition to Support App Growth

Say you own a small flower shop on a busy street. You have a few people browsing around in your

Written by: Subharun Mukherjee
Published on: 22 Aug, 2019
Mobile Marketing

How to Ruin Your Mobile App: Worry About Customer Retention Tomorrow

Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack

Written by: Shivkumar M
Published on: 15 Aug, 2019
Mobile Marketing

Growth Hacking for Ecommerce Apps: 6 Strategies to Improve User Engagement

With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s

Written by: Tanushree Shenvi
Published on: 31 Jul, 2019
Mobile Marketing

DSP vs DMP: The Data, Differences, & Demand for a Hybrid Data Platform

It’s a small world (after all) — thanks to big data.  Businesses have become more reliant on the data they

Written by: Subharun Mukherjee
Published on: 30 Jul, 2019
Mobile Marketing

Why Retention is Key for Shopping Apps

Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being

Written by: Subharun Mukherjee
Published on: 24 Jul, 2019
Mobile Marketing

First-Time User Experience: How to Keep New App Users Coming Back

It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6

Written by: Subharun Mukherjee
Published on: 18 Jul, 2019
Mobile Marketing

Optimize Your App with A/B Testing

How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a

Written by: Shivkumar M
Published on: 16 Jul, 2019
Mobile Marketing

29 Customizable In-App Messaging Templates for Instant User Engagement

In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,

Written by: Shivkumar M
Published on: 11 Jul, 2019
Mobile Marketing

ARPU: How to Calculate Average Revenue Per User

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

Written by: Subharun Mukherjee
Published on: 09 Jul, 2019
Mobile Marketing

Microinteractions for Meaningful Moments in UX Design

The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to

Written by: Subharun Mukherjee
Published on: 18 Jun, 2019
Mobile Marketing

In-App Messages for Onboarding and Engagement

What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick

Written by: Subharun Mukherjee
Published on: 30 May, 2019

Please enter a valid work email

Free Customer Engagement Guides