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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining
Acronyms spring eternal. Did you know that “scuba” and “laser” are both acronyms? They stand for “self-contained underwater breathing apparatus”
It’s no secret the success of an app is heavily dependent on the user experience. Everything from app store ranking,
It’s a small world (after all) — thanks to big data. Businesses have become more reliant on the data they
How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
The secret to acquiring and retaining users is simple: understand their value. Knowing the value of your users helps you
Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used
When we think of trading and brokers, our minds tend to conjure up images of a chaotic trading floor filled
This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)
Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly
Free Customer Engagement Guides
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