Data and Analytics

Optimize Your App with A/B Testing

How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a

Written by: Shivkumar M
Published on: 16 Jul, 2019
Data and Analytics

ARPU: How to Calculate Average Revenue Per User

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

Written by: Subharun Mukherjee
Published on: 09 Jul, 2019
Data and Analytics

The Not-So-Secret Sauce Revealed

Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used

Written by: Jacob Joseph
Published on: 26 Apr, 2019
Data and Analytics

How Angel Broking Unified Data Silos and Created Seamless Customer Journeys

When we think of trading and brokers, our minds tend to conjure up images of a chaotic trading floor filled

Written by: Shivkumar M
Published on: 24 Apr, 2019
Data and Analytics

Under the Hood: The Algorithm That Powers Our Recommendation Engine

This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)

Written by: Jacob Joseph
Published on: 15 Apr, 2019
Data and Analytics

A Gentle Introduction to Neural Networks

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Written by: Jacob Joseph
Published on: 08 Apr, 2019
Data and Analytics

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Written by: Sunil Thomas
Published on: 20 Mar, 2019
Data and Analytics

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics

Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly

Written by: Subharun Mukherjee
Published on: 14 Mar, 2019
Data and Analytics

Power User Curve For Mobile Marketing Superheroes

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

Written by: Subharun Mukherjee
Published on: 13 Mar, 2019
Data and Analytics

Exponential Growth to Compound Your Business Model

What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely

Written by: Subharun Mukherjee
Published on: 05 Mar, 2019
Data and Analytics

Privacy Policies of Popular Mobile Apps Compared

Privacy policies—we’ve all read them. Well... we’ve all signed off as if we read them. In fact, 91% of users

Written by: Subharun Mukherjee
Published on: 29 Jan, 2019
Data and Analytics

How Data Science is Taking Over Mobile Marketing

Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest

Written by: Subharun Mukherjee
Published on: 22 Jan, 2019

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