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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Here’s a question. What do you suppose is the customer lifetime value (CLV) of Starbucks? Take a minute and ponder.
Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost
Financial tech (fintech) companies and apps have been steadily gaining in popularity as increasing numbers of users discover the ease
Carnival in Rio. Christmas markets in Germany. Aurora in the Nordics. The snow-covered Alps in winter. The ‘touristy seasons’ are
Mapping out a user journey is essential to developing your marketing strategy—regardless of your industry. However, for those in gaming
We live in an attention economy—every app on the market competes to attract users and keep them coming back. Most
The idea of helping customers discover new products and services has been around a long time. Think Netflix recommending other
The mastery of any skill can be a challenge. But the best marketers — the ones who bring in the
Whether we're waiting for a train, taking a break at work, or just killing time, there's a good chance we're
Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users
Mobile gaming is big business, but it's not always easy to keep players engaged and spending money. Fortunately, there's a
Anyone with a smartphone — which is most of us these days — has any number of apps installed on
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
