Marketing Strategies

The Ultimate Cheat Sheet for Mastering Mobile Marketing

The mastery of any skill can be a challenge. But the best marketers — the ones who bring in the

Written by: Subharun Mukherjee
Published on: 15 Jun, 2023
Ecommerce and Retail

RFM Modeling: Lessons the Gaming Industry Can Learn From Ecommerce

Whether we're waiting for a train, taking a break at work, or just killing time, there's a good chance we're

Written by: Subharun Mukherjee
Published on: 13 Jun, 2023
Data and Analytics

Why You Can’t Ignore the Impact of Customer Churn on Your Business

Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users

Written by: Subharun Mukherjee
Published on: 05 Jun, 2023
Segmentation

The Benefits of Behavioral Segmentation and How It Can Increase LTV

Mobile gaming is big business, but it's not always easy to keep players engaged and spending money. Fortunately, there's a

Written by: Subharun Mukherjee
Published on: 31 May, 2023
Mobile Marketing

Harness the Power of In-App Messaging to Boost User Retention

Anyone with a smartphone — which is most of us these days — has any number of apps installed on

Written by: Subharun Mukherjee
Published on: 25 May, 2023
Personalization

Player Personalization: How It’s Changing Gaming

Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with

Written by: Subharun Mukherjee
Published on: 24 May, 2023
Ecommerce and Retail

Ecommerce Personalization: How to Turn Casual Shoppers Into Lifelong Buyers

If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got

Written by: Subharun Mukherjee
Published on: 18 May, 2023
Media and Entertainment

Session Frequency: Keep Streaming Users Coming Back for More

According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the

Written by: Subharun Mukherjee
Published on: 17 May, 2023
Personalization

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023
Ecommerce and Retail

Is Your Ecommerce App Sticky Enough?

Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for

Written by: Subharun Mukherjee
Published on: 27 Apr, 2023
Ecommerce and Retail

How to Boost the Repeat Purchase Rate for New Ecommerce Users

Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing

Written by: Subharun Mukherjee
Published on: 30 Mar, 2023
Ecommerce and Retail

Ecommerce Apps: The Struggle From Sign-Up to Conversion

Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —

Written by: Subharun Mukherjee
Published on: 23 Mar, 2023

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