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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
At CleverTap, recognition validates the work, consistency defines the culture. And in the G2 Spring 2025 report, our continued leadership
RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers
What a fantastic start to 2025! We are excited to share that CleverTap has been recognized as a Niche Player
Improving website conversion rate is key to boosting your sales and engagement. This guide shares 21 effective strategies to optimize
Yesterday's achievements are today's benchmarks. That's how we operate at CleverTap. And that’s perhaps why in the G2 Winter 2025
Web push notification is a powerful tool to guide users along their journey on your website and/or app and keep
What a great way to herald into 2025! We are thrilled to share that CleverTap has been recognized as a
The right email marketing for e-commerce strategies can drive sales, engage customers, and build lasting relationships through personalized, timely, and
Festive season sales demand personalization like never before. Discover how CleverTap's Personalization Schema empowers you to tailor varying levels of
Discover how to optimize Massive Online Sales (MOS) events with personalized strategies that drive engagement, conversions, and customer loyalty, backed
Looking for inspiration to engage users instantly? This guide offers 45 real-time push notification templates to help you capture attention,
AI in banking is now a pivotal force transforming customer engagement. This blog explores how CleverTap’s "Core Four" framework, featured
Free Customer Engagement Guides
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