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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Festive season sales demand personalization like never before. Discover how CleverTap's Personalization Schema empowers you to tailor varying levels of
Discover how to optimize Massive Online Sales (MOS) events with personalized strategies that drive engagement, conversions, and customer loyalty, backed
Looking for inspiration to engage users instantly? This guide offers 45 real-time push notification templates to help you capture attention,
AI in banking is now a pivotal force transforming customer engagement. This blog explores how CleverTap’s "Core Four" framework, featured
Boosting push notification retention requires thoughtful strategies to keep users engaged and coming back. This guide provides expert tips to
Push notifications offer exciting opportunities for mobile marketers. First, marketers get the chance to encourage users to opt in to
A drip campaign is a marketing strategy of sending a stream of emails to customers and prospects in an automated
Target market segmentation is a powerful tool that helps marketers unlock deeper customer understanding and unleash the true capabilities of personalization.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
To thrive in today’s fiercely competitive app market, you need a plan that draws users in and keeps them coming
CleverTap wins 159 G2 badges this fall, showcasing our leadership in customer engagement and analytics solutions, powered by invaluable customer
Behavioral segmentation is like having a window into your customer's mind, allowing you to tailor your marketing efforts with pinpoint
Free Customer Engagement Guides
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