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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Today’s mobile users expect more than just utility from their apps. They want experiences, something engaging, rewarding, even entertaining. However,
The mobile gaming industry has exploded, with over 3.32 billion mobile gamers globally as of 2025. It remains one of
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
Push notifications are short, clickable messages sent by apps or websites to re-engage users even when they're not actively using
In e-commerce, artificial intelligence (AI) is changing how businesses interact with customers and drive revenue growth. AI use cases in
A high cart abandonment rate means lost sales and wasted marketing efforts. In this blog, we’ll explain what cart abandonment
Discover how artificial intelligence (AI) is revolutionizing customer experience (CX) in this in-depth guide. Learn why AI is essential for
At CleverTap, recognition validates the work, consistency defines the culture. And in the G2 Spring 2025 report, our continued leadership
RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers
What a fantastic start to 2025! We are excited to share that CleverTap has been recognized as a Niche Player
Improving website conversion rate is key to boosting your sales and engagement. This guide shares 21 effective strategies to optimize
Yesterday's achievements are today's benchmarks. That's how we operate at CleverTap. And that’s perhaps why in the G2 Winter 2025
Free Customer Engagement Guides
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