Technology

Apple WWDC 2019: A Rundown for Mobile App Teams

Last week in San Jose, Apple held its flagship annual developer conference which not only attracts developers but also receives

Written by: Subharun Mukherjee
Published on: 12 Jun, 2019
AI and ML

Introduction to Natural Language Processing (NLP)

01000011 01101100 01100101 01110110 01100101 01110010 01010100 01100001 01110000. Did you get that? For those of you who can’t read

Written by: Subharun Mukherjee
Published on: 04 Jun, 2019
Mobile Marketing

In-App Messages for Onboarding and Engagement

What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick

Written by: Subharun Mukherjee
Published on: 30 May, 2019
AI and ML

Discovering the Science Behind the Data Scientist : In Conversation With Jacob Joseph

Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data

Written by: Subharun Mukherjee
Published on: 17 May, 2019
Mobile Marketing

What is App Localization? And How Does it Compare to Internationalization?

Tailoring your app’s interface to meet varying cultural and language expectations is a must. Users want to feel that the

Written by: Subharun Mukherjee
Published on: 16 May, 2019
Technology

What are Progressive Web Apps and Are They Worth It?

Progressive web apps are the tech industry’s latest attempt to improve cross-platform performance across web and mobile. Are they simply

Written by: Subharun Mukherjee
Published on: 14 May, 2019
CleverTap

The Trials and Triumphs of Working Mothers

We call them superheroes. We call them multi-taskers. We call them working moms! And we are lucky to have not

Written by: Subharun Mukherjee
Published on: 10 May, 2019
Marketing Strategies

What are Interstitial Ads and How To Use Them Without Penalty

May I interject? Interstitial ads are injecting themselves into the user experience of websites, apps, games, and more. These ads

Written by: Subharun Mukherjee
Published on: 02 May, 2019
Marketing Strategies

What Is A Minimum Viable Product + Methodologies For Marketers

Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof

Written by: Subharun Mukherjee
Published on: 30 Apr, 2019
Marketing Strategies

15 Call-to-Action Buttons From The World’s Best Mobile Marketers

We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you

Written by: Subharun Mukherjee
Published on: 18 Apr, 2019
Personalization

How to Supercharge Your Campaigns with Personalized Recommendations

According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and

Written by: Subharun Mukherjee
Published on: 17 Apr, 2019
Customer Engagement

21 Value Proposition Examples and Takeaways From Billion Dollar Companies

How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool

Written by: Subharun Mukherjee
Published on: 16 Apr, 2019

Please enter a valid work email

Smiling Woman Holding Phone