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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Having users means you’re doing something right — people are engaging with your product. Needless to say, it’s important to
Say you own a small flower shop on a busy street. You have a few people browsing around in your
At CleverTap, we're big on mobile engagement. But what does "mobile engagement" really mean? On a superficial level, you could
Acronyms spring eternal. Did you know that “scuba” and “laser” are both acronyms? They stand for “self-contained underwater breathing apparatus”
It’s basically mind control. Everything from your icon, design, and user experience can be optimized through emotional branding to establish
It’s no secret the success of an app is heavily dependent on the user experience. Everything from app store ranking,
It’s a small world (after all) — thanks to big data. Businesses have become more reliant on the data they
Social Media has long been used as a platform where brands publish content in order to attract, engage with, and
Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being
It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6
The secret to acquiring and retaining users is simple: understand their value. Knowing the value of your users helps you
The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to
Free Customer Engagement Guides
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