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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to know something crazy? Nearly 85% of the average consumer’s needs are covered by just 150 products, even though
When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the
Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a
Ads. A way for businesses to alert consumers that there is an “easy solution” to the problem they may or
Today, we have more computing power in a single smartphone than the entire NASA space program used to put a
Failure to plan your product requirements is a plan to flop your product launch. It’s impossible for a product manager
All products and apps require some level of existing knowledge to use. Thankfully, most users are tech-savvy enough to have
For every user action, there's a meaningful reaction. That's good mobile marketing. But when you have thousands (or millions) of
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
Give the people what they want. As mobile marketers, understanding what users want is a form of clairvoyance. We follow
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
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