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For every user action, there's a meaningful reaction. That's good mobile marketing. But when you have thousands (or millions) of
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
Give the people what they want. As mobile marketers, understanding what users want is a form of clairvoyance. We follow
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.
Remember the days when Black Friday was the deal-stealing, door-busting event of the year? Consumers would be up at the
Hybrid apps function a bit like hybrid cars: combining older technologies (HTML, CSS, JavaScript) with innovative new technologies (mobile devices)
Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in
User engagement is the lifeline for your app. When it’s healthy, you see a boost in CLTV, retention, and (most
Mobile apps are not the first technology to disrupt an entire industry, and they won’t be the last. Mobile apps
The holidays are right around the corner — which means if you haven’t thought about your holiday campaigns, you might
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.