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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
The holidays are right around the corner — which means if you haven’t thought about your holiday campaigns, you might
Onboarding is difficult. You, as the developer or marketer, may be certain that everything will be clear, intuitive, and easy
Last month, CleverTap was at the E2E Commerce Indonesia. The event hosted a variety of companies offering marketing, logistics, packaging,
Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is
OTT is basically the tech version of OTC (over-the-counter) medication. Traditionally, a business providing media or telecommunications services would charge
Analytics are key to app success. They help you understand who your users are and what they want from your
App Store Optimization (ASO) is not a task you check off as “done.” Even if it's executed perfectly by an
Having users means you’re doing something right — people are engaging with your product. Needless to say, it’s important to
Say you own a small flower shop on a busy street. You have a few people browsing around in your
At CleverTap, we're big on mobile engagement. But what does "mobile engagement" really mean? On a superficial level, you could
Acronyms spring eternal. Did you know that “scuba” and “laser” are both acronyms? They stand for “self-contained underwater breathing apparatus”
It’s basically mind control. Everything from your icon, design, and user experience can be optimized through emotional branding to establish
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
