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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital
The good news: apps have become the “channel of choice”* for consumers, fueling record adoption of finance and insurance apps.
Here's an exciting stat: worldwide digital games market earnings rose by 15% to reach $11.6B in January 2021. What's more,
In recognition of International Women’s Day and the focus on women throughout March, we look back on some of the
It's fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry,
In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have
The pace of online and in-app commerce continues to see staggering growth as more consumers stay home – and away
Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as
Consumer interest in Fintech apps was strong ahead of the pandemic. Consumers accessed finance apps over one trillion times in
In the world of online and mobile gaming, a well-designed core loop encourages users to play well past the initial
Our company was founded with the mission to make user engagement more relevant. And we have come a long way
Our reason for existing as a company is to help marketers and brands convert, retain, and grow their customer base.
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
