Soumya Soni

Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.

Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.

Published on: 13 Feb, 2025

Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.

Published on: 18 Oct, 2024

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Published on: 03 Oct, 2024

If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer

Published on: 20 Sep, 2024

Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.

Published on: 18 Sep, 2024

Tired of waiting on developers to update your webpages? Learn how Web Visual Editor lets marketers personalize content in real-time,

Written by: Soumya Soni

Published on: 04 Feb, 2025

Gone are the days when having an online presence was all that was needed for a business to thrive. Now,

Written by: Soumya Soni

Published on: 25 Aug, 2023

For the most part in the past, every user who visited a website saw the exact same content, and as

Written by: Soumya Soni

Published on: 27 Dec, 2022

In today's hyper-competitive business environment, the best way for brands to continue growing sustainably is to ensure customer loyalty. According

Written by: Soumya Soni

Published on: 08 Jul, 2022