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Soumya Soni, a seasoned Product Manager with over 10 years of experience in Martech and SaaS, manages all web channels at CleverTap as a Senior Product Manager.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Tired of waiting on developers to update your webpages? Learn how Web Visual Editor lets marketers personalize content in real-time,
Gone are the days when having an online presence was all that was needed for a business to thrive. Now,
For the most part in the past, every user who visited a website saw the exact same content, and as
In today's hyper-competitive business environment, the best way for brands to continue growing sustainably is to ensure customer loyalty. According
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
