Customer Engagement

How M2Catalyst Is Bridging the Digital Divide While Deeply Engaging Users

The issue of inequitable access to broadband connectivity—otherwise known as the digital divide—has existed for decades. The problem only grew

Written by: Sony Shetty
Published on: 19 Oct, 2022
Journeys

How Press Sports Found a Winning Formula by Helping Athletes Shine

Imagine a social networking app for young athletes that combines the “wow, did you see that?” virality of TikTok with

Written by: Sony Shetty
Published on: 14 Oct, 2022
Customer Engagement

Conal Byrne of iHeartMedia on Achieving Engagement in an Underestimated Medium

If you were to guess the name of the media company that reaches nine of out 10 U.S. adults each

Written by: Sony Shetty
Published on: 20 Sep, 2022
Financial Services

How KoinWorks Boosts Financial Literacy While Growing Retention and Reducing Cost Per User by 70%

Indonesia is a country where more than half the population is underserved and unbanked. How has KoinWorks become Indonesia’s largest

Written by: Sony Shetty
Published on: 15 Sep, 2022
Mobile Marketing

Here’s Why Your Customer Experience Needs an Experience Membrane

If you think about it, there’s truly nothing more important than the experience your customers have with your app and

Written by: Sony Shetty
Published on: 13 Sep, 2022
Marketing Strategies

Breaking Taboos with Bayer Health

When a CMO and CTO of a Fortune 500 company moves out of her comfort zone, entire industries are bound

Written by: Sony Shetty
Published on: 06 Sep, 2022
Personalization

How Nymbl Science Engages Older Adults Through Trust-building and Personalization

The problem is real and growing more serious as the US population ages: According to the CDC, falls are the

Written by: Sony Shetty
Published on: 30 Aug, 2022
Personalization

How Yummy Is Growing Revenue and Retention Through Delicious Personalized Experiences

We have a lot to learn from super apps—those apps-turned-marketplaces that attract and retain customers with a mix of irresistible

Written by: Sony Shetty
Published on: 24 Aug, 2022
Gaming

How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

Written by: Sony Shetty
Published on: 16 Aug, 2022
Marketing Strategies

How the Innovative Dating App HUD Builds Honest Relationships With Customers

Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile

Written by: Sony Shetty
Published on: 11 Aug, 2022
Customer Engagement

Jessy Hanley of Intuit on How GREAT Products Drive Engagement and Retention

You might believe your product is great, and hopefully your customers agree. But in order to truly engage those customers

Written by: Sony Shetty
Published on: 19 Jul, 2022
Marketing Strategies

Eliminate Silos in Your CX Strategy With Gartner® “CORE” Model

It’s long been said that the customer is king. And if the customer is king, then his or her birthright

Written by: Sony Shetty
Published on: 11 Jul, 2022

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