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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
When it comes to your mobile users, making a connection is everything. Savvy marketers have recognized the incredible power of
Achieve one-to-one marketing at scale with AI-powered customer segmentation. Discover how it outperforms traditional segmentation and enables precise targeting that
AI enhances email marketing with personalization, automation, and data-driven insights. This guide covers its benefits, key strategies, and use cases
For many mobile marketers, app uninstalls can feel like a nightmare—an indication that something went wrong. Perhaps your app didn’t
Customer churn is a critical metric for businesses. It refers to the rate at which customers discontinue their relationship with
Push notifications are a powerful tool to increase user engagement and foster long-term loyalty. This guide shares 25 effective push
Mobile apps come in various types, including native, hybrid, and web-based, each suited for different needs. This guide covers the
Consumers demand excellence. Whether it's websites or mobile apps, users swiftly abandon experiences that fail to meet their expectations. But
Customer segmentation helps you truly understand your audience and tailor your marketing efforts with laser precision. This article will cover
It is well known that customer retention is much more affordable than acquiring new customers—but in a constantly changing digital
Email marketing continues to be the mainstay of most marketing programs across industries. This blog will help you understand the
Location-based marketing uses geographical data and mobile technology to deliver targeted, personalized messages to consumers based on their physical location.
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