Marketing Strategies

Promoting Your App Before, During, After Launch

You might think your work is done once you've overcome all the challenges in developing and testing your new mobile

Written by: Shivkumar M
Published on: 30 Mar, 2024
Customer Engagement

Mastering Retention: 10 Mobile Marketing Campaigns Examples to Inspire Success

With mobile phones occupying an average of 3 hours of our day,1 it’s no surprise that users have a very

Written by: Shivkumar M
Published on: 29 Mar, 2024
Mobile Marketing

Mobile App Landing Page Best Practices

You might think that the only presence your app needs is on the app store and your only strategy is

Written by: Shivkumar M
Published on: 29 Mar, 2024
Ecommerce and Retail

Mobile Checkout: Optimizing Mobile Conversions for Higher App Revenue

Mobile traffic is soaring, with the average consumer now spending a whopping 3 hours a day within mobile apps. However,

Written by: Shivkumar M
Published on: 29 Mar, 2024
Customer Engagement

In-App Messaging: Best Practices for Campaigns that Fuel Retention & Revenue

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Written by: Shivkumar M
Published on: 29 Mar, 2024
Mobile Marketing

Maximize Engagement in 2024: Unleash the Power of Mobile Advertising

The traditional advertising landscape has changed dramatically since the emergence of smartphones and social media. Mobile advertising allows brands to

Written by: Shivkumar M
Published on: 29 Mar, 2024
Mobile Marketing

The Mobile Growth Statistics You Need to Know

Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only

Written by: Shivkumar M
Published on: 26 Mar, 2024
Data and Analytics

Funnel Analysis: How Funnel Analytics Can Increase Conversions

"Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where

Written by: Shivkumar M
Published on: 26 Mar, 2024
Marketing Strategies

Effective Push Notification Strategies

What are the 7 key tips for your push notification strategy? Kara Dake, Product Evangelist for CleverTap recently answered a

Written by: Shivkumar M
Published on: 06 Feb, 2024
SMS Marketing

2024 Guide to SMS Marketing: Best Practices for Success

The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at

Written by: Shivkumar M
Published on: 31 Jan, 2024
Data and Analytics

Churn Rate: What It Is and How to Calculate It

Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In

Written by: Shivkumar M
Published on: 08 Jan, 2024

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