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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Retail has become omnichannel, with customers able to shop seamlessly across physical stores, websites, and mobile apps. Even brick-and-mortar stores
Micro-segmentation marketing is a powerful approach that enables businesses to go beyond broad audience targeting to create highly personalized experiences.
Are you tired of your marketing campaigns feeling like a shot in the dark? Segmentation, targeting, and positioning (STP) is
Price segmentation is a strategic pricing approach that allows businesses to optimize revenue by offering different prices to different customer
When it comes to your mobile users, making a connection is everything. Savvy marketers have recognized the incredible power of
Achieve one-to-one marketing at scale with AI-powered customer segmentation. Discover how it outperforms traditional segmentation and enables precise targeting that
AI enhances email marketing with personalization, automation, and data-driven insights. This guide covers its benefits, key strategies, and use cases
For many mobile marketers, app uninstalls can feel like a nightmare—an indication that something went wrong. Perhaps your app didn’t
Customer churn is a critical metric for businesses. It refers to the rate at which customers discontinue their relationship with
Push notifications are a powerful tool to increase user engagement and foster long-term loyalty. This guide shares 25 effective push
Mobile apps come in various types, including native, hybrid, and web-based, each suited for different needs. This guide covers the
Consumers demand excellence. Whether it's websites or mobile apps, users swiftly abandon experiences that fail to meet their expectations. But
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
