Marketing Strategies

Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]

Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps

Written by: Mrinal Parekh
Published on: 21 May, 2020
Push Notifications

Achieve 80% Push Deliverability for Users

Push notifications play a key role in engaging customers and driving them to convert. But alongside the rise of push

Written by: Mrinal Parekh
Published on: 21 May, 2020
Marketing Strategies

How Expert Marketers in Southeast Asia are Overcoming Business Challenges

A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a

Written by: Mrinal Parekh
Published on: 20 May, 2020
Customer Engagement

Lifecycle Optimizer: The Bigger Picture of Customer Engagement

We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal

Written by: Mrinal Parekh
Published on: 12 May, 2020
Customer Engagement

4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

Written by: Mrinal Parekh
Published on: 12 May, 2020
Personalization

How Photobook Helps Users Personalize the Things They love

What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

Written by: Mrinal Parekh
Published on: 06 May, 2020
Marketing Strategies

How Do Emotions Incite Response? Lessons on How Marketers Connect Meaningfully with Customers

How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

Written by: Mrinal Parekh
Published on: 23 Apr, 2020
Financial Services

Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

Written by: Mrinal Parekh
Published on: 14 Apr, 2020
CleverTap

Collaborating Remotely: Work and Beyond

There are many articles out there discussing the COVID-19 situation and how it is affecting our lives personally and professionally.

Written by: Mrinal Parekh
Published on: 03 Apr, 2020
CleverTap

Bagaimana Caroussel Menghubungkan Para Penjual & Pembeli di Asia Tenggara

Jika anda pernah membeli atau menjual sesuatu di forum atau situs seperti OLX atau Craigslist, anda mungkin ingat bagaimana sulit

Written by: Mrinal Parekh
Published on: 24 Mar, 2020
CleverTap

How PlantSnap Built a Global User Base

“Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you

Written by: Mrinal Parekh
Published on: 12 Feb, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020

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