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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps
Push notifications play a key role in engaging customers and driving them to convert. But alongside the rise of push
A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a
We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal
Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where
What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to
How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the
Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.
There are many articles out there discussing the COVID-19 situation and how it is affecting our lives personally and professionally.
Jika anda pernah membeli atau menjual sesuatu di forum atau situs seperti OLX atau Craigslist, anda mungkin ingat bagaimana sulit
“Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you
If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember
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