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Apoorv, Sr. Digital Marketing Manager at CleverTap, drives digital marketing strategies. Expert in SEO, analytics, and channel marketing. Previous roles at Freshworks, excelling in organic SEO, lead generation, and CMS activities.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
In business, there’s no relationship that’s more important than the relationship between your brand and your customers. Everything your company
Ever wondered about those little, app-branded messages that keep popping up on our phones? Those are push notifications, a powerful
Web messaging is a high-powered form of real-time communication that enables brands to interact with active website visitors directly within
Push messages are nifty little messages sent by apps to a user's mobile device, even when users are not actively
Gaming is a fiercely competitive domain in the world of mobile apps and acquiring new players in a game is
In the current dynamic digital era where messaging apps ping incessantly and social media feeds overflow with fleeting updates, a
In the dynamic world of digital marketing, staying ahead of the curve is a fail-safe key to success. Enter push
Customers have a wide variety of channels within their reach, to interact with the brands of their choice as most
The dynamic landscape of digital marketing has constantly evolved and so has email marketing. Email marketing has become a potent
Mobile loyalty programs are strategic initiatives that leverage mobile apps to boost customer engagement, retention, and lifetime value. These programs
One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the
Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers
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