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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Hybrid apps function a bit like hybrid cars: combining older technologies (HTML, CSS, JavaScript) with innovative new technologies (mobile devices)
In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such
Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in
Customer retention is a tremendous area of focus for us at CleverTap. We’ve seen first-hand how startup mobile brands who
Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first
The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in
User engagement is the lifeline for your app. When it’s healthy, you see a boost in CLTV, retention, and (most
Imagine this: you’re sitting in the doctor’s office for your annual physical. The doctor comes in with his clipboard, makes
Mobile apps are not the first technology to disrupt an entire industry, and they won’t be the last. Mobile apps
There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.
Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee
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