Technology

How We Built a Scalable Architecture for Real-Time Recommendations

The key to building flawless user experiences is timely, personalized messaging. That’s why our platform unifies customer data from multiple

Written by: Shivkumar M
Published on: 31 Jan, 2020
Marketing Strategies

Mastering Seasonality Marketing for Mobile: Examples + Checklist

We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile

Written by: Subharun Mukherjee
Published on: 30 Jan, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020
Mobile Marketing

How to Leverage Micro-Moments in Mobile Marketing

Give the people what they want.  As mobile marketers, understanding what users want is a form of clairvoyance. We follow

Written by: Subharun Mukherjee
Published on: 21 Jan, 2020
Marketing Strategies

SWOT Analysis: Identifying Opportunities and Threats Across Your Mobile App

As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters

Written by: Subharun Mukherjee
Published on: 16 Jan, 2020
Data and Analytics

Understanding Growth Loops

Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels

Written by: Subharun Mukherjee
Published on: 10 Jan, 2020
Mobile Marketing

8 Retention-Boosting Emails Every Mobile Brand Should Send

When it comes to retention marketing tactics, marketers have dozens of channels to choose from. Social networks, paid search, remarketing

Written by: Shivkumar M
Published on: 09 Jan, 2020
Holiday Marketing

Effective Post-Holiday Mobile Marketing Strategies

It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.

Written by: Subharun Mukherjee
Published on: 02 Jan, 2020
Push Notifications

New Data Report: What 300 Billion Push Notifications Say About Mobile User Engagement

44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel

Written by: Shivkumar M
Published on: 26 Dec, 2019
CleverTap

Looking Ahead to 2020: Get Ready for the Power of Data Science

Our company was founded with a singular purpose: to help brands engage with customers in ways no other product in

Written by: Sunil Thomas
Published on: 20 Dec, 2019

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