Marketing Strategies

Andy Carvell on a Mobile App’s Journey From Conversion to Commitment

Attracting customers to your mobile app is one thing, but what about keeping them engaged? It’s a talent that’s essential

Written by: Sony Shetty
Published on: 22 Mar, 2023
Gaming

Values-Driven Marketing: Aligning With Customers’ Values

It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it

Written by: Shivkumar M
Published on: 14 Mar, 2023
Ecommerce and Retail

How Long Does It Take to Convert Your Ecommerce App Users?

According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month

Written by: Shivkumar M
Published on: 09 Mar, 2023
Ecommerce and Retail

How ZEE5 Global Is Gaining Loyal Viewers With Engaging Content and Communications

“The goal is to have the user with us at least for a year. Every aspect of the business, every

Written by: Sony Shetty
Published on: 28 Feb, 2023
Financial Services

Vivek Girotra on Fintech Innovation

Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,

Written by: Sony Shetty
Published on: 21 Feb, 2023
CleverTap

CTzen Stories: Simona Stancheva on Why Pure Mathematics is the Poetry of Logical Ideas 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Simona Stancheva
Published on: 15 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 2 of 2)

As noted in part one of this blog, CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann

Written by: Sony Shetty
Published on: 14 Feb, 2023
CleverTap

CTzen Stories: Sunny Thadani on Keep Learning, Keep Growing

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap
Published on: 01 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 1 of 2)

CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann Salz, an author, analyst, and senior contributor at

Written by: Sony Shetty
Published on: 31 Jan, 2023
Marketing Strategies

What a Slowdown Means for Digital Consumer Brands

Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged

Written by: Subharun Mukherjee
Published on: 24 Jan, 2023
CleverTap

2022: A Year of Innovations

2022 was a great year! That is because you, our customers, have continuously inspired, supported, and loved our products, and

Written by: Anand Jain
Published on: 23 Jan, 2023

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