CleverTap

Understanding why rich user profiles work and what makes them so powerful

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Written by: Shivkumar M
Published on: 15 Jun, 2017
Mobile Marketing

Discovering (and fixing) push opt-out rate for your iOS app

The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this

Written by: Shivkumar M
Published on: 08 Jun, 2017
CleverTap

IPL Viewer Insights

Cricket is a religion for most people in India and Indian Premier League (IPL) is one of the major festivals

Written by: Anand Jain
Published on: 06 Jun, 2017
Customer Engagement

6 Ways to segment your app audience to increase engagement

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

Written by: Subharun Mukherjee
Published on: 01 Jun, 2017
Customer Engagement

How to Crack the Mobile App User Engagement Code

If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the

Written by: Subharun Mukherjee
Published on: 11 May, 2017
Marketing Strategies

How to Retarget and Track Facebook Campaign Performance

Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and

Written by: Shivkumar M
Published on: 22 Aug, 2016
Mobile Marketing

How to make your mobile app go viral

There are millions of apps out there competing with each other to win a permanent spot on the smartphone screen.

Written by: Anjali Jain
Published on: 28 Jul, 2016
Data and Analytics

Data driven marketing – Cohorts

Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than

Written by: Shivkumar M
Published on: 07 May, 2016
Mobile Marketing

How to build an organic social following for your mobile app

Social media offers marketers many options when it comes to connecting with your audience. Whether it’s a simple tweet, a

Written by: Shivkumar M
Published on: 22 Feb, 2016
Mobile Marketing

How to leverage social media to drive downloads of your app

Social media is a powerful tool to drive app downloads and grow a following for your brand. Whether you are

Written by: Shivkumar M
Published on: 08 Feb, 2016
Customer Engagement

The future of mobile marketing and app engagement

Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for

Written by: Mrinal Parekh
Published on: 01 Feb, 2016
Push Notifications

Top 5 reasons to use push notifications

As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your

Written by: Shivkumar M
Published on: 27 Jan, 2016

Please enter a valid work email

Smiling Woman Holding Phone